Digital Experience & Analytics Manager

60 Degrees; Johannesburg; On-site; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Hybrid working environment

Opportunities for ongoing professional

development

Competitive remuneration and benefits

Collaborate with experienced marketing

Opportunity to influence digital策略

Job summary

60 Degrees is actively seeking a Digital Experience & Analytics Manager to lead the evolution of its digital ecosystem and optimise how customers engage with its brands online.

You will own digital platforms, website performance, analytics and SEO, driving data-driven decisions and measurable business value across multiple consumer brands. This role offers hybrid work with potential for professional growth and impact.

Qualifications

• Bachelor's degree in marketing, information systems, or related field.
• 5+ years in digital marketing, website management, SEO or analytics.
• Proven experience managing websites and digital platforms.
• Strong knowledge of GA4, GTM, Search Console and Looker Studio.
• CMS experience with WordPress or similar.
• Strong understanding of technical SEO, UX and CRO.
• Experience translating digital data into business recommendations.
• CRM exposure and marketing automation beneficial.

Responsibilities

• Develop and execute the organisation's digital experience strategy across multiple brands.
• Manage and improve websites and digital platforms to deliver a great user experience.
• Drive SEO strategy, including technical SEO and on-page optimisation.
• Monitor and optimise website performance, speed, usability and mobile responsiveness.
• Build and maintain marketing dashboards and digital performance metrics.
• Analyse website, campaign and consumer behaviour data to generate actionable insights.
• Lead conversion rate optimisation initiatives through A/B testing and user journey improvements.
• Own the digital marketing technology stack (GA4, GTM, Search Console).
• Ensure accurate campaign tracking, attribution and digital measurement.
• Partner with marketing, creative, IT and external agencies to deliver best-in-class experiences.
• Identify new technologies and opportunities to improve engagement and effectiveness.
• Ensure platforms comply with governance, privacy and regulatory requirements.

Skills

Digital marketing

Website management

SEO

Digital analytics

Conversion optimisation

Education

Bachelor's degree in Marketing / Digital Marketing / Information Systems / Computer Science / Business

Tools

Google Analytics 4

Google Tag Manager

Google Search Console

Looker Studio

WordPress CMS

Job description

THE OPPORTUNITY THAT AWAITS YOU

An established South African organisation is looking for a Digital Experience & Analytics Manager to drive the evolution of its digital ecosystem and enhance how customers engage with its brands online. This is an opportunity to join a business that is investing in digital transformation and data-driven marketing, where you will have the autonomy to influence digital strategy while working alongside experienced marketing, technology and product teams.

You will take ownership of digital platforms, website optimisation, analytics and search performance, ensuring every digital touchpoint delivers measurable business value. If you are passionate about creating exceptional digital experiences and using data to drive commercial decisions, this role offers the opportunity to make a real impact.

YOUR KEY RESPONSIBILITIES

• Develop and execute the organisation's digital experience strategy across multiple consumer brands.
• Manage and continuously improve websites and digital platforms to deliver an exceptional user experience.
• Drive SEO strategy, including technical SEO, on-page optimisation, keyword research and emerging AI search optimisation.
• Monitor and optimise website performance, speed, usability and mobile responsiveness.
• Build and maintain marketing dashboards, reporting frameworks and digital performance metrics.
• Analyse website, campaign and consumer behaviour data to generate actionable business insights.
• Lead conversion rate optimisation initiatives through A/B testing and user journey improvements.
• Own the digital marketing technology stack, including Google Analytics 4, Google Tag Manager, Search Console and reporting platforms.
• Ensure accurate campaign tracking, attribution and digital measurement across all marketing activities.
• Partner closely with marketing, creative, IT and external digital agencies to deliver best-in-class digital experiences.
• Identify new technologies, trends and opportunities that improve customer engagement and marketing effectiveness.
• Ensure all digital platforms remain compliant with governance, privacy and regulatory requirements.

OUR REQUIRED EXPERTISE

• Bachelor's Degree in Marketing, Digital Marketing, Information Systems, Computer Science, Business or a related field.
• 5+ years' experience in digital marketing, website management, SEO or digital analytics.
• Proven experience managing websites and digital platforms.
• Strong knowledge of Google Analytics 4, Google Tag Manager, Google Search Console and Looker Studio.
• Experience with CMS platforms such as WordPress or similar.
• Strong understanding of technical SEO, user experience and conversion optimisation.
• Experience interpreting digital data and translating insights into business recommendations.
• Exposure to CRM platforms and marketing automation tools would be advantageous.
• Google Analytics, Google Ads or SEO certifications would be beneficial.

YOUR REWARD

• Join a business that is investing heavily in digital innovation and customer experience.
• Work on meaningful digital transformation initiatives with real business impact.
• Collaborate with experienced marketing, technology and digital professionals.
• Opportunity to influence digital strategy and shape the future of the organisation's online presence.
• Competitive remuneration and benefits package.
• Hybrid working environment with opportunities for ongoing professional development.