Digital & eCommerce Growth Lead

Datafin; Johannesburg; On-site; ZAR 450,000 - 600,000; Full time

Job summary

A dynamic skin care company is seeking a strategic Digital & eCommerce Specialist in Johannesburg. This role involves leading digital marketing initiatives to enhance brand awareness and drive online sales. Responsibilities include managing campaigns, optimizing eCommerce performance, and collaborating with teams to ensure business goals are met. Candidates should have a degree in marketing and 3-5 years of relevant experience, preferably in the beauty industry. The company offers a vibrant work environment with ample growth opportunities.

Qualifications

• 3-5 years relevant experience in digital marketing.
• Experience in the beauty industry is advantageous.
• Strong grasp of digital marketing channels including SEO, PPC, and social media.
• Proficient in marketing automation and CRM tools.

Responsibilities

• Develop and implement integrated digital marketing strategies.
• Manage digital agencies and oversee paid media and SEO.
• Optimize the eCommerce website focusing on UX/UI and conversion.
• Lead performance marketing efforts to drive engagement and conversions.

Skills

Digital marketing channels

eCommerce platform management

SEO

PPC

Social media management

CRM tools

Analytical skills

Project management

Education

Bachelor's degree or Diploma in Marketing, Digital Marketing, Communications

Tools

Klaviyo

Mailchimp

Job description

A dynamic skin care company is seeking a strategic Digital & eCommerce Specialist in Johannesburg. This role involves leading digital marketing initiatives to enhance brand awareness and drive online sales. Responsibilities include managing campaigns, optimizing eCommerce performance, and collaborating with teams to ensure business goals are met. Candidates should have a degree in marketing and 3-5 years of relevant experience, preferably in the beauty industry. The company offers a vibrant work environment with ample growth opportunities.