Digital Creative & Social Media Specialist

RMG Recruitment (Pty) Ltd; Oos-Kaap; On-site; ZAR 240,000 - 360,000; Full time

Job summary

RMG Recruitment (Pty) Ltd is seeking a Digital Creative & Social Media Specialist to lead our visual campaigns across hospitality and tourism brands. You will craft engaging content, manage social channels, and collaborate on CRM-driven campaigns to elevate guest experiences.

The role blends design with social media strategy, requiring hands-on skills in photography, videography and analytics to continually refine campaigns and content across platforms.

Qualifications

• Essential: Relevant qualification or proven experience in graphic design, digital marketing, social media, communications or a related creative field.
• Strong graphic-design skills and knowledge of design software.
• Demonstrable social-media experience, particularly Instagram, Facebook, TikTok and LinkedIn.
• Strong written and visual communication skills.
• Good understanding of digital marketing principles and social-media analytics.

Responsibilities

• Creativity and graphic design.
• Social Media and Content development.
• Photography & Videography.
• Website and Digital Marketing.

Skills

Graphic design

Social media management

Photography

Videography

Content creation

Digital marketing

CRM & email marketing

Analytics

Adobe Creative Suite

Canva

Education

Graphic design degree

Tools

Meta Business Suite

Adobe Photoshop/Illustrator

Job description

We are looking for a creative, digitally savvy and forward-thinking Digital Creative & Social Media Specialist to join our marketing team.

This is a diverse role that combines graphic design, social media, digital content, CRM, email marketing and creative campaign development across a collection of distinctive hospitality and tourism brands.

The role will encompass the day-to-day management and development of our social media channels and digital platforms, including Meta Business Suite, Instagram, Facebook, TikTok and LinkedIn, as well as supporting CRM communications, newsletters and email campaigns. The successful candidate will also help manage and enhance our WhatsApp communications and guest engagement, monitor the capabilities of TripAdvisor and Wetu and use digital insights and analytics to continually improve our content and campaigns.

This is an ideal opportunity for a creative person who is equally comfortable designing a beautiful campaign, creating a TikTok, managing a newsletter, working with a CRM, engaging with guests on WhatsApp, monitoring online reputation, exploring a new AI tool or spotting the next big digital trend.

Key Responsibilities

• Creativity and graphic design
• Social Media and Content development
• Photography & Videography
• Website and Digital Marketing

Requirements

Essential:

• Relevant qualification or proven experience in graphic design, digital marketing, social media, communications or a related creative field.
• Strong graphic-design skills and knowledge of relevant design software.
• Demonstrable social-media experience, particularly Instagram, Facebook, TikTok and LinkedIn.
• Strong written and visual communication skills.
• Good understanding of digital marketing principles and social-media analytics.

Advantageous:

• Experience within hospitality, tourism, travel, lifestyle or luxury brands.
• Experience with AI and emerging creative technologies.
• Basic understanding of website content management, SEO and email marketing.
• Experience with paid social-media advertising.