Social Media & Marketing Manager

Craven Cottage CC; South Africa; On-site; ZAR 450,000 - 700,000; Full time

Job summary

Craven Cottage CC is seeking an experienced hospitality marketer to own the resort's social media strategy and content calendar, while coordinating high-quality content and campaigns. You will collaborate with Sales, E-commerce and Operations to align activity with commercial goals and maintain brand consistency across touchpoints.

The role requires 4+ years in luxury marketing, strong content management and the ability to translate guest experiences into compelling, commercially-relevant

Qualifications

• 4+ years in hotel/resort luxury marketing.
• Strong social media and content-management skills.
• Translate resort experience into engaging, commercial content.
• Coordinate photography, video and campaign delivery across priorities.
• Proficient English; additional languages are a plus.
• Proactive, organized with strong commercial awareness.

Responsibilities

• Own and execute the resort social media strategy, content calendar and day-to-day channel management.
• Create, coordinate and curate high-quality visual and written content reflecting brand and guest experience.
• Plan and implement marketing campaigns for seasonal offers, packages and events.
• Coordinate photo and video content production, including on-property shoots and UGC.
• Manage community engagement with timely, brand-aligned responses across channels.
• Align marketing with Sales, E-commerce and Operations to meet commercial goals.
• Keep website and digital listings current and visually consistent.
• Monitor campaigns, report insights and improve reach and engagement.
• Support PR, media and influencer opportunities to strengthen awareness.
• Maintain a clear and consistent brand voice and visual identity.

Skills

Social media marketing

Content management

Creative judgement

Photography coordination

Campaign delivery

Job description

Duties:

• Own and execute the resort social media strategy, content calendar and day-to-day channel management across relevant platforms.


• Create, coordinate and curate high-quality visual and written content that reflects the brand, guest experience, destination and commercial priorities.


• Plan and implement marketing campaigns supporting seasonal offers, packages, events, experiences and key business periods.


• Coordinate photo and video content production, including on-property shoots, user-generated content and collaborations with external creators where appropriate.


• Manage community engagement and ensure timely, professional and brand-aligned responses across social channels.


• Work closely with Sales, E-commerce and Operations to align marketing activity with commercial objectives and current business needs.


• Keep website, digital listings, marketing collateral and key brand touchpoints current, accurate and visually consistent.


• Monitor campaign and social performance, prepare regular reporting and use insights to improve reach, engagement, conversion and content effectiveness.


• Support PR, media, influencer and partnership opportunities that strengthen awareness and positioning.


• Maintain a clear and consistent brand voice and visual identity across all communications.

Requirements:

• At least 4+ years of relevant experience in hotel, resort, travel, lifestyle or premium consumer marketing, ideally within luxury hospitality.


• Strong hands-on social media and content-management capability with a clear understanding of what drives engagement and brand visibility.


• Excellent creative judgement and ability to translate the resort experience into attractive, commercially relevant content.


• Comfortable coordinating photography, video, design, copy and campaign delivery across multiple priorities.


• Able to use performance data to improve campaigns and content effectiveness.


• Excellent written and spoken English; additional languages are an advantage.


• Proactive, organized and collaborative with strong commercial awareness.