Digital Content Creator & Designer

Profile Personnel; Stellenbosch; On-site; ZAR 223,200 - 334,800; Full time

Job summary

A leading recruitment agency in Stellenbosch is seeking a Digital Content Creator responsible for producing engaging content that supports brand storytelling. The role involves creating content for various platforms, aligning with campaign goals, and applying SEO best practices. Ideal candidates should be proficient in content creation and familiar with tools like Canva and email marketing platforms. Successful applicants will enhance the brand's digital presence and engage its audience effectively.

Qualifications

• Proficient in creating original written, visual, and multimedia content.
• Experience with email marketing and content distribution for various platforms.
• Ability to apply SEO best practices to improve content visibility.

Responsibilities

• Develop and create engaging content for social media, blogs, and emails.
• Collaborate with the Head of Marketing on editorial planning.
• Monitor digital trends and incorporate them into content planning.

Skills

Content creation

SEO optimization

Email marketing

Trend monitoring

A/B testing

Tools

Canva

Adobe Suite

Meta Ads Manager

Google Ads

Omnisend

Shopify

Job description

Job Summary

The Digital Content Creator is responsible for producing high-quality, engaging content that supports brand storytelling and marketing goals. This includes content for social media, blogs, websites, email newsletters, and third-party platforms.

Key Responsibilities

• Content Creation: Develop original written, visual, and multimedia content tailored to each brand’s voice and audience. Writing engaging copy for headlines, descriptions, and call to action.
  • In-House Design (beneficial but not crucial): Create designed content using tools like Canva or Adobe Suite for social media and web. Proficiency in design software, Social Media Ads, Videos & Reels. Aligning ad creatives with brand identity and campaign strategy.
• Editorial Planning: Collaborate with the Head of Marketing to align content with campaign goals and seasonal strategies.
• Email marketing: Plan email marketing strategy, content creation, set up & send out in Omnisend platform and reporting.
• SEO Optimization: Apply SEO best practices to improve content visibility and search engine rankings.
• Trend Monitoring: Stay current with digital trends and incorporate relevant topics into content planning.
• Cross-Team Collaboration: Work with the Marketing Assistant for social insights and with external creatives for multimedia production.
• Content Distribution: Ensure content is published across all relevant platforms and optimized for each channel.
• Shopify Experience (beneficial): Build and Edit pages
• A/B Testing + Optimisation
  • Familiarity with ad management platforms (Meta Ads Manager, Google Ads)
  • Create and Analyzing performance data to optimize visuals, messaging, and formats

Should you wish to apply please email your CV through to Meriek Robinson at [e-mail]

Only shortlisted candidates will be contacted. Should you not receive a response within 14 days please consider your application unsuccessful. We will keep your CV on our database for any other relevant roles that may arise.