Digital Consumer Brand Manager

Pro Tem; Johannesburg; On-site; ZAR 400,000 - 600,000; Full time

Job summary

A dynamic marketing firm is looking for a Consumer Brand Manager in Johannesburg. This role focuses on building brand equity through innovative, compliant marketing campaigns, emphasizing digital and consumer engagement. The ideal candidate will have 3–5 years of experience in consumer brand management within FMCG, showcasing proven results in brand launches. The position requires a degree in Marketing or a related field, and strong skills in digital marketing and campaign execution. Join a collaborative team committed to enhancing customer loyalty and market share.

Qualifications

• 3–5 years in consumer brand management, preferably in FMCG/OTC.
• Proven brand launch and growth success in digital marketing.
• A portfolio or case studies required to demonstrate results.

Responsibilities

• Develop consumer campaigns across digital, social, and traditional media.
• Map the consumer journey and identify loyalty-building interventions.
• Ensure all consumer marketing complies with SAHPRA and ASA codes.

Skills

Digital marketing

Consumer insights

Social media management

Agency management

Campaign execution

Education

Degree in Marketing, Communications, or Business

Job description

A dynamic marketing firm is looking for a Consumer Brand Manager in Johannesburg. This role focuses on building brand equity through innovative, compliant marketing campaigns, emphasizing digital and consumer engagement. The ideal candidate will have 3–5 years of experience in consumer brand management within FMCG, showcasing proven results in brand launches. The position requires a degree in Marketing or a related field, and strong skills in digital marketing and campaign execution. Join a collaborative team committed to enhancing customer loyalty and market share.