Consumer Brand Manager

LSV Personnel; Johannesburg; On-site; ZAR 540,000 - 780,000; Full time

Job summary

LSV Personnel seeks a consumer marketing professional to drive campaigns across digital, social, and traditional media in a dynamic FMCG environment. You will translate brand strategy into compelling messages, lead influencer marketing and activations, and own digital platforms, content calendars, and performance campaigns.

You will map the consumer journey, engage in loyalty-building initiatives, and collaborate with agencies and research firms to ensure compliant, impactful executions.

Qualifications

• Degree in Marketing, Communications, or Business is required.
• 3–5 years in consumer brand management, FMCG/OTC experience advantageous.
• Portfolio or case studies demonstrating results required.
• Skills include digital marketing, consumer insights, social media management, agency management, and campaign execution.

Responsibilities

• Develop consumer campaigns across digital, social, and traditional media.
• Translate brand strategy into compelling consumer messages.
• Lead influencer marketing, PR, and activations.
• Own digital platforms: content calendars, social media, websites.
• Run performance campaigns (SEO, SEM, paid social, programmatic).
• Map the consumer journey and identify loyalty-building interventions.
• Execute in-store activations, promotions, and partnerships with retail.
• Develop consumer education materials (leaflets, videos, online content).
• Partner with agencies, research firms, and creative vendors for execution.
• Ensure compliance with SAHPRA and ASA codes.

Skills

Digital marketing

Consumer insights

Social media management

Agency management

Campaign execution

Education

Degree in Marketing, Communications, or Business

Job description

Key Performance Areas

• Consumer Marketing Strategy

  • Develop consumer campaigns across digital, social, and traditional media.

  • Translate brand strategy into compelling consumer messages.

  • Lead influencer marketing, PR, and pharmacy activations.

• Digital Marketing & Insights

  • Own digital platforms: content calendars, social media, websites.

  • Run performance marketing campaigns (SEO, SEM, paid social, programmatic).

  • Use analytics, consumer research, and feedback to optimise campaigns.

• Consumer Engagement

  • Map the consumer journey and identify loyalty-building interventions.

  • Execute in-store activations, promotions, and partnerships with retail.

  • Develop consumer education materials (leaflets, videos, online content).

• Cross-Functional Collaboration

  • Partner with the Rx Brand Manager to align HCP and consumer messaging.

  • Work with agencies, research firms, and creative vendors for execution.

• Compliance

  • Ensure all consumer marketing complies with SAHPRA and ASA codes.

Minimum Requirements

• Education: Degree in Marketing, Communications, or Business.

• Experience: 3–5 years in consumer brand management, FMCG/OTC experience advantageous. Proof of brand launch and growth success in the digital space advantageous.

• Additional : a portfolio or case studies required ( proof of results in execution )

• Skills: Digital marketing, consumer insights, social media management, agency management, campaign execution.

• Behaviours: Creative, data-driven, adaptable, consumer-centric, collaborative.