Digital Campaign Manager

Placements24; Upington; Hybrid; ZAR 500,000 - 700,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work model

Medical aid

Retirement fund

Professional development

Collaborative environment

Job summary

Placements24 is seeking a seasoned Digital Campaign Manager to oversee integrated digital marketing campaigns from its hub in Mahikeng, North West. You will plan, execute, and optimize across paid search, social, display, and email to achieve lead generation, brand awareness, and customer acquisition.

The role requires 4–6 years of experience, a marketing degree, strong analytics, and collaboration with Sales, Product, and Web teams in a hybrid work setting.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 4-6 years of experience in digital campaign management or a similar role.
• Proven expertise in managing paid media campaigns (PPC, social advertising, display).
• Strong understanding of SEO, SEM, content marketing, and email marketing principles.
• Proficiency with digital marketing tools, including Google Ads, Google Analytics, and marketing automation platforms.
• Excellent analytical, project management, and communication skills.

Responsibilities

• Develop and implement comprehensive digital campaign strategies across paid search, social media, display advertising, and email marketing.
• Manage campaign budgets, ensuring efficient allocation of resources and adherence to financial targets.
• Oversee the creation of campaign assets, including ad copy, landing pages, and creatives, in collaboration with design and content teams.
• Monitor campaign performance in real-time, analyze data using tools like Google Analytics, and provide regular reports with actionable insights.
• Optimize campaigns based on performance data to improve key metrics such as conversion rates, CTR, and ROI.
• Coordinate with cross-functional teams, including sales, product, and web development, to ensure campaign alignment and success.
• Stay abreast of emerging digital marketing trends and technologies to keep campaigns innovative.

Skills

Paid media campaigns

SEO/SEM

Analytics & reporting

Communication

Project management

Marketing automation

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Google Analytics

Marketing automation platforms

Job description

About the Role

Our client is seeking a seasoned and strategic Digital Campaign Manager to oversee their marketing campaigns from their operational hub in Mahikeng . This role is responsible for planning, executing, and optimizing integrated digital marketing campaigns across multiple channels to achieve specific business objectives, such as lead generation, brand awareness, and customer acquisition. You will manage campaign budgets, analyze performance data, and collaborate with various teams to ensure seamless campaign execution and maximum impact. This is an exciting opportunity for a campaign specialist to drive impactful marketing initiatives within the North West province, working in a dynamic and hybrid setting.

Key Responsibilities

• Develop and implement comprehensive digital campaign strategies across paid search, social media, display advertising, and email marketing.
• Manage campaign budgets, ensuring efficient allocation of resources and adherence to financial targets.
• Oversee the creation of campaign assets, including ad copy, landing pages, and creatives, in collaboration with design and content teams.
• Monitor campaign performance in real-time, analyze data using tools like Google Analytics, and provide regular reports with actionable insights.
• Optimize campaigns based on performance data to improve key metrics such as conversion rates, CTR, and ROI.
• Coordinate with cross-functional teams, including sales, product, and web development, to ensure campaign alignment and success.
• Stay abreast of emerging digital marketing trends and technologies to keep campaigns innovative.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 4-6 years of experience in digital campaign management or a similar role.
• Proven expertise in managing paid media campaigns (PPC, social advertising, display).
• Strong understanding of SEO, SEM, content marketing, and email marketing principles.
• Proficiency with digital marketing tools, including Google Ads, Google Analytics, and marketing automation platforms.
• Excellent analytical, project management, and communication skills.

Benefits

• Competitive annual salary and potential for performance-based bonuses.
• Hybrid work model providing flexibility and work-life balance.
• Comprehensive medical aid and retirement fund options.
• Access to ongoing professional development and training programs.
• A collaborative and forward-thinking work environment in Mahikeng .