Marketing Campaign Manager

Placements24; Upington; Hybrid; ZAR 420,000 - 720,000; Full time

Benefits offered by this job

Hybrid work arrangement

Health, dental, and vision insurance

Career development opportunities

Job summary

Placements24 in Upington is seeking a strategic Marketing Campaign Manager to lead end-to-end campaigns that drive acquisition, engagement, and retention. You will collaborate with content, design, sales, and external agencies to deliver campaigns on time and within budget.

The role emphasizes data-driven decision making, A/B testing, and performance reporting. You should bring 4–6 years of campaign management experience and a strong grasp of digital, social, email, and events channels.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 4-6 years of experience in marketing campaign management or a related role.
• Proven ability to manage multiple complex marketing campaigns simultaneously.
• Strong understanding of digital, social media, email, and events channels.
• Excellent project management, communication, and analytical skills.
• Experience with marketing automation tools and CRM systems is highly desirable.

Responsibilities

• Develop and manage end-to-end marketing campaign strategies, from concept to execution and analysis.
• Coordinate with internal teams (content, design, sales) and external agencies for seamless delivery.
• Oversee campaign budgets, tracking expenditures and resource allocation.
• Monitor campaign performance across channels, analyze data for trends and improvements.
• Implement A/B testing and other optimization techniques to maximize effectiveness.
• Generate regular reports on campaign results with insights and recommendations.

Skills

Campaign management

Data analysis

Project management

Digital marketing

Education

Bachelor's degree in Marketing or related field

Tools

Marketing automation tools

CRM systems

Job description

About the Role

Our client is seeking a strategic and detail-oriented Marketing Campaign Manager to join their team in Upington. This role is essential for planning, executing, and optimizing integrated marketing campaigns that drive customer acquisition, engagement, and retention. You will work closely with various departments to ensure campaign objectives are met and delivered on time and within budget. This is a fantastic opportunity to contribute to a dynamic marketing department that values innovation and data-driven decision-making, playing a key role in shaping impactful campaigns that enhance brand visibility and business growth.

Key Responsibilities

• Develop and manage end-to-end marketing campaign strategies, from concept to execution and analysis.
• Coordinate with internal teams (e.g., content, design, sales) and external agencies to ensure seamless campaign delivery.
• Oversee campaign budgets, tracking expenditures and ensuring optimal resource allocation.
• Monitor campaign performance across various channels, analyzing data to identify trends and areas for improvement.
• Implement A/B testing and other optimization techniques to maximize campaign effectiveness.
• Generate regular reports on campaign results, providing insights and recommendations to stakeholders.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 4-6 years of experience in marketing campaign management or a related role.
• Proven ability to manage multiple complex marketing campaigns simultaneously.
• Strong understanding of various marketing channels, including digital, social media, email, and events.
• Excellent project management, communication, and analytical skills.
• Experience with marketing automation tools and CRM systems is highly desirable.

Benefits

• Competitive salary package with performance bonuses.
• Hybrid work arrangement for flexibility.
• Comprehensive health, dental, and vision insurance.
• Opportunities for professional development and career advancement.
• A collaborative and innovative work culture in Upington.