Senior Paid Media Buyer (Google & Microsoft Ads)

Talent Shore; Cape Town; On-site; ZAR 797,194 - 1,116,071; Full time

Benefits offered by this job

Competitive salary with performance-based bonuses

Access to training and support for professional development

Collaborative team environment

Job summary

A leading digital advertising agency is seeking a Senior Paid Media Buyer for a fully remote role in Cape Town. This position entails managing high-performing campaigns on Google Ads and Microsoft Ads, focusing on e-commerce growth. The ideal candidate should have 3-5 years of experience, strong skills in conversion tracking, Google Merchant Centre, and GA4 analytics. This role offers opportunities for performance-based bonuses and a collaborative team environment that emphasizes professional development.

Qualifications

• 3-5 years of hands-on experience in digital advertising.
• Strong expertise in conversion tracking and analytics.
• Ability to manage and optimize paid media strategies.

Responsibilities

• Develop, execute, and optimize paid media strategies.
• Monitor campaign KPIs such as ROAS and CPA.
• Incorporate video creatives into Google Ads campaigns.

Skills

Conversion tracking

Google Ads

GA4 analytics

E-commerce advertising

Tools

Google Merchant Centre

Google Tag Manager

Job description

Senior Paid Media Buyer (Google & Microsoft Ads)

Cape Town, South Africa | Posted on 21/07/2025

This is an exciting opportunity for a Senior Paid Media Buyer & Campaign Manager to join a fast‑paced and innovative environment, managing high‑performing paid advertising campaigns across Google Ads and Microsoft Ads.

The role is fully remote and full‑time, ideal for a digital advertising professional with 3–5 years of hands‑on experience in the e-commerce sector.

The successful candidate will bring strong expertise in conversion tracking, Google Merchant Centre feed management, and GA4 analytics, with a keen ability to leverage video assets within advertising strategies.

Requirements

Develop, execute, and optimise paid media strategies focused on e‑commerce growth.

Monitor KPIs such as ROAS, CPA, and CLTV to ensure campaign profitability.

Conduct A/B testing and manage budgets to maximise ROI.

Conversion Tracking & Analytics

Set up and manage accurate tracking using GA4, GTM, and server‑side solutions.

Deliver data‑driven insights through detailed performance reporting.

Oversee product feed accuracy and optimisation to support Shopping campaigns.

Troubleshoot feed issues and enhance feed quality based on platform best practices.

Video Asset Integration

Incorporate video creatives into Google Ads campaigns, including YouTube and Performance Max.

Work with creative teams to ensure alignment of video content with campaign goals.

Stay current with digital advertising updates and trends.

Share knowledge with the team and contribute to a culture of continuous improvement.

• Competitive salary with potential for performance‑based bonuses
• Fully remote role
• Access to training and support for professional development
• Work on campaigns for UK and international e‑commerce brands
• Collaborative team environment with a focus on knowledge sharing
• Opportunity to take ownership of campaigns and contribute to business growth