Digital Analytics Analyst

Communicate Finance; Wes-Kaap; On-site; ZAR 320,000 - 520,000; Full time

Job summary

Communicate Finance in Cape Town is seeking a Digital Analytics Specialist to monitor website and campaign performance, build dashboards, and provide data-driven insights.

You will ensure accurate tracking across channels, identify trends, and partner with marketing to optimise campaigns. The role requires GA4, GTM, Looker Studio expertise and a marketing/statistics/data analytics qualification.

Qualifications

• 2–5 years of digital analytics experience.
• GA4, GTM, and Looker Studio proficiency required.
• Experience with reporting, dashboards, and data visualisation.
• Excellent analytical and problem-solving skills.

Responsibilities

• Monitor and analyse website and campaign performance.
• Build dashboards and reports for stakeholders.
• Identify trends, opportunities, and optimisation recommendations.
• Ensure accurate tracking and attribution across digital channels.
• Support marketing teams with actionable insights.

Skills

Analytical thinking

Problem solving

Stakeholder communication

Education

Marketing/Statistics/Data Analytics degree

Tools

GA4

Google Tag Manager

Looker Studio

Job description

Requirements

• Minimum 2-5 years' experience in digital analytics
• Strong knowledge of Google Analytics 4 (GA4), Google Tag Manager, and Looker Studio
• Experience with reporting, dashboard development, and data visualisation
• Excellent analytical and problem-solving skills
• Qualification in Marketing, Statistics, Data Analytics, or a related field

Key Responsibilities

• Monitor and analyse website and campaign performance
• Build dashboards and reports for stakeholders
• Identify trends, opportunities, and optimisation recommendations
• Ensure accurate tracking and attribution across digital channels
• Support marketing teams with actionable insights