Digital Advertising Manager (Remote, Bryanston)

Blacksmith Agency; Randburg; Remote; ZAR 600,000 - 900,000; Full time

Job summary

Blacksmith Agency, a dynamic AI-first digital agency, seeks a Digital Advertising Manager to own paid media for B2B clients. You will shape targeting, budgets, and the roadmap, acting as the strategic voice in client conversations.

Lead campaigns across Google Ads, Meta, LinkedIn, and Microsoft Ads, drive ROAS improvements, and manage attribution via GA4, Tag Manager, and platform pixels. This role is remote with clients in Canada, the USA, and South Africa.

Qualifications

• 3+ years hands-on in Google Ads and Meta.
• Proven track record of improving ROAS, CPA, or pipeline metrics.
• Agency experience across multiple clients.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn, and Microsoft Ads for assigned accounts.
• Manage budget allocation, bidding, targeting, and creative testing; know when to pause or kill a campaign.
• Set up and trust conversion tracking: GA4, tag manager and platform pixels.
• Develop the 90-day and quarterly roadmaps for each client and articulate the numbers behind outcomes.
• Drive account growth through retention, upsell, and long-term client relationships.

Skills

Google Ads

Meta Ads

Agency experience

US client calls

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Digital Advertising Manager you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.