Digital Advertising Manager (Remote, Edenvale)

Blacksmith Agency; Gauteng; Remote; ZAR 1,163,000 - 1,828,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking a Digital Advertising Manager to own paid media for B2B and growing-brand clients. You will lead targeting, budget decisions, and the narrative behind performance on client calls.

You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, with a focus on ROAS, CPA and pipeline improvements, while maintaining strong communication with US clients on live calls.

Qualifications

• 3+ years hands-on experience in Google Ads and Meta advertising.
• Proven track record of improving ROAS, CPA or pipeline metrics.
• Agency experience managing multiple clients concurrently.
• Excellent spoken English with US clients on live calls.

Responsibilities

• Own paid media for Google Ads, Meta, LinkedIn and Microsoft Ads.
• Budget allocation, bidding, targeting, testing, and knowing when to pause a campaign.
• Set up conversion tracking and attribution with GA4, Tag Manager, and platform pixels.
• Develop 90-day and quarterly roadmaps and narrate the numbers on calls.
• Drive account growth through retention, upsell and long-term relationships.

Skills

Google Ads

Meta Ads

ROAS optimization

CPA optimization

Agency experience

English communication

Tools

GA4

Tag Manager

Platform Pixels

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Digital Advertising Manager you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.