Digital Advertising Manager (Remote, Westville)

Blacksmith Agency; KwaZulu-Natal; Remote; ZAR 985,000 - 1,478,000; Full time

Job summary

Blacksmith Agency, an AI-first digital agency, seeks a Digital Advertising Manager to own paid media for a book of B2B and growing-brand clients. You will be the strategic voice, owning targeting, budgets, the roadmap and the narrative when clients ask why.

You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, optimize bidding, track conversions with GA4/Tag Manager, and drive long-term account growth through retention and upsell.

Qualifications

• 3+ years hands-on Google Ads and Meta campaign management.
• Proven ROAS/CPA/pipeline improvements with measurable results.
• Experience managing multiple clients in an agency setting.
• Fluent English for live calls with US clients.

Responsibilities

• Manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Allocate budget, bid, target, test creatives, and decide when to pause/kill campaigns.
• Set up and trust conversion tracking with GA4, Tag Manager and platform pixels.
• Develop 90-day and quarterly roadmaps per client and articulate the numbers.
• Drive account growth through retention, upsell, and long-term relationships.

Skills

Google Ads

Meta Ads

ROAS optimization

CPA optimization

Agency experience

English fluency

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Digital Advertising Manager you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.