Digital Advertising Manager (Remote, Durbanville)

Blacksmith Agency; Durbanville; Remote; ZAR 420,000 - 640,000; Full time

Job summary

Blacksmith Agency is seeking a Digital Advertising Manager to own paid media for a portfolio of B2B and growing-brand clients. You will steer targeting, budgeting, and narrative during client calls, acting as the strategic voice. This is a remote, full-time role working with international clients.

You will manage campaigns across Google Ads, Meta, LinkedIn, and Microsoft Ads, optimizing ROAS and pipeline metrics while communicating clearly on live calls with US clients.

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Proven record of improving ROAS, CPA or pipeline metrics.
• Agency experience across multiple clients.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for client accounts.
• Handle budget allocation, bidding, targeting and creative testing; know when to kill a campaign.
• Ensure accurate conversion tracking and attribution: GA4, tag manager and platform pixels.
• Develop 90-day and quarterly roadmaps for each client and explain the numbers on calls.
• Drive account growth: retention, upsell and long-term relationships.

Skills

Google Ads

Meta Ads

English (US client calls)

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Digital Advertising Manager you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.