Digital Adoption and Enablement Specialist (George, WC)

Badger Holdings Ltd; George; On-site; ZAR 300 000 - 400 000; Full time

Job summary

A leading tech company in South Africa is seeking a Digital Adoption and Enablement Specialist to drive adoption of new tools and features across the organization. The role involves leading a Martech team, aligning various departments, and developing comprehensive training and onboarding materials. Candidates should possess strong data literacy and communication skills, with a bonus for experience in regulated environments. This position is essential for enhancing user engagement and achieving greater operational efficiency.

Qualifications

• Strong data literacy, able to interpret metrics effectively.
• Experience working in operational roles or willingness to learn quickly.
• Excellent communication and training abilities.

Responsibilities

• Lead and manage the Martech team for optimal performance.
• Align different departments to work cohesively.
• Track metrics and present insights on user adoption.

Skills

Data literacy

Communication and training skills

Project management

Change management

Marketing mindset

Tools

Digital Adoption Platforms (DAP)

E-learning platforms

Job description

Job title : Digital Adoption and Enablement Specialist (George, WC)

Job Location : Western Cape, George

Deadline : January 18, 2026

Job Requirements

What You’ll Own

• You’ll be the force that turns brilliant tools into business impact.

You will :

• Lead and manage our Martech team, keeping output sharp and culture pure Badger.
• Align Marketing, Martech, Ops & Digital so everyone rows in the same direction.
• Spot new tools and features coming through the pipeline and plan their rollout like a pro.
• Build end-to-end adoption plans, messaging, training, walkthroughs, guides, comms, the works.
• Partner with Marketing to launch tools to customers in a way that drives awareness and excitement.
• Deploy and run our Digital Adoption Platform (DAP) for in-app guidance and user support.
• Equip operational teams to champion adoption (Retention, Dealer Channels, Customer Support).
• Track usage, adoption, behaviour data, support tickets, operational uplift and present insights.
• Hunt down adoption blockers and fix what’s slowing people down.
• Act as the internal cheerleader for change, collecting feedback and connecting business with product / IT.
• Create beautiful, accessible training, tool-guides and walk-through content that actually lands.

What You Bring

• Strong data literacy, you see meaning in metrics.
• Experience working with operations (or the drive to learn fast).
• Excellent communication & training skills, you know how to sell the “why”.
• Experience or interest in DAPs, walkthrough tools, e-learning platforms.
• Change management instinct, you understand what makes humans resist or adopt.
• Solid project-management ability.
• A marketer’s mindset when it comes to promoting tools and features.
• You’re a connector, comfortable working across IT, Product, Marketing, Ops and Customer teams.
• Bonus: experience in insurance / financial services or a regulated environment.

How Your Success Will Show Up

You’ll know you’re winning when :

• Adoption rates climb (internal & customer-facing).
• Users reach proficiency faster.
• Support tickets about new tools drop.
• Customers actually use the digital features we launch.
• Ops performance improves through better tool utilisation.
• We see real ROI, time saved, cost down, satisfaction up.
• Your training and walkthroughs get completed, remembered, and praised.