Demand Generation Manager (Remote, Pietermaritzburg)

Blacksmith Agency; Pietermaritzburg; Remote; ZAR 1,486,000 - 2,147,000; Full time

Job summary

Blacksmith Agency is seeking a Demand Generation Manager to own paid media for a book of B2B clients. You will set targeting, budgets, roadmaps, and campaign narratives, acting as the strategic voice in client conversations.

Bring 3+ years of hands-on Google Ads and Meta experience, a track record of ROAS/CPA improvements, and agency experience across multiple clients. Clear English with US clients on live calls is required.

Qualifications

• 3+ years hands-on in Google Ads and Meta.
• Proven ROAS/CPA improvements.
• Agency experience across multiple clients.
• Clear spoken English with US clients on live calls.

Responsibilities

• Manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Budget allocation, bidding, targeting, testing, and campaign pruning.
• Conversion tracking using GA4, Tag Manager and platform pixels.
• Develop 90‑day and quarterly roadmaps for each client and explain numbers.
• Grow accounts through retention, upsell, and long-term relationships.

Skills

Google Ads

Meta Ads

Agency experience

English on calls

Tools

GA4

Tag Manager

Pixels

Job description

Remote (USA, Canada, Latin America or South Africa)

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Demand Generation Manager you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.