Demand Generation Manager (Remote, Fourways)

Blacksmith Agency; Randburg; Remote; ZAR 700,000 - 1,100,000; Full time

Job summary

Blacksmith Agency is seeking a Demand Generation Manager to own paid media for a book of B2B and growing-brand clients. You will steer strategy, budgets, and narrative on performance calls, acting as the strategic voice in client conversations. This full-time, remote role supports campaigns across Google Ads, Meta, LinkedIn, and Microsoft Ads.

You’ll optimize ROAS and CPA, collaborate with multiple clients, and work with US-based stakeholders on live calls.

Qualifications

• Hands-on experience building and optimizing Google Ads campaigns.
• Experience with Meta Ads platforms and optimization.
• Agency background managing multiple clients concurrently.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Allocate budgets, bidding, targeting and creative testing; decide when to pause/kill campaigns.
• Track conversions with GA4, Tag Manager and platform pixels; ensure attribution.
• Develop 90-day and quarterly roadmaps for each client with performance storytelling.
• Drive account growth through retention, upsell and long-term client relationships.

Skills

Google Ads

Meta Ads

ROAS/CPA tracking

Agency multi-client experience

English on calls

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Demand Generation Manager you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.