Demand Generation Manager (Remote, Ballito)

Blacksmith Agency; Ballito; Remote; ZAR 420,000 - 720,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking a Demand Generation Manager to own paid media for B2B and growing-brand clients. You will steer targeting, budgets, roadmap, and the narrative when clients inquire why decisions are made.

You are the strategic voice at the table and make the calls. You will manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads, handle budget calls and testing, ensure reliable conversion tracking, and craft 90‑day roadmaps with clear client

Qualifications

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• Proven track record of moving ROAS, CPA or pipeline numbers.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Implement conversion tracking and attribution with GA4, tag manager and platform pixels.
• Develop 90 day and quarterly roadmaps for each client and articulate the numbers on calls.
• Grow accounts through retention, upsell and long-term relationships.

Skills

Paid media strategy

ROAS/CPA optimization

Agency experience

Client communication (US)

Tools

Google Ads

Meta (Facebook) Ads

LinkedIn Ads

Microsoft Ads

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Demand Generation Manager you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.