Demand Generation Manager (Remote, Edenvale)

Blacksmith Agency; Gauteng; Remote; ZAR 1,314,000 - 1,971,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking a Demand Generation Manager to own paid media for B2B and growing-brand clients. You will shape targeting, budgets, roadmap, and narrative during client conversations, acting as the strategic voice at the table.

Responsibilities include managing paid media across Google, Meta, LinkedIn and Microsoft Ads, optimizing bids, testing creatives, and ensuring accurate attribution via GA4, GTM, and platform pixels.

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Track record of improving ROAS, CPA or pipeline numbers.
• Agency experience handling multiple clients at once.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for clients.
• Budget allocation, bidding strategy and creative testing; know when to kill a campaign.
• Set up and trust conversion tracking: GA4, GTM and platform pixels.
• Develop 90-day and quarterly roadmaps for each client with narrative.
• Drive account growth: retention, upsell and long-term relationships.

Skills

Google Ads

Meta Ads

Client management

English on live calls

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Demand Generation Manager you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.