Dealer Principal - VW Midrand

Motus GWM; Midrand; On-site; ZAR 1,200,000 - 1,600,000; Full time

Job summary

VW Midrand is seeking a Dealer Principal to oversee daily dealership operations, drive sales performance and deliver exceptional customer service. You will lead staff, implement sales strategies, and represent the Volkswagen brand in line with business objectives.

You will manage financial performance, inspire a high-performing team, and ensure adherence to regulatory standards while fostering a positive culture and strong customer relationships.

Qualifications

• Experience leading in automotive dealership environments.
• Proven track record in sales growth and staff leadership.
• Strong financial management, budgeting and forecasting skills.
• Excellent interpersonal and communication abilities.
• Customer service orientation and problem-solving skills.

Responsibilities

• Lead and develop dealership staff to improve customer satisfaction and team performance.
• Develop and implement sales strategies to meet and exceed targets.
• Manage the dealership budget, expenses, revenue and profit margins.
• Monitor inventory and negotiate with suppliers for stock availability.
• Ensure compliance with safety, regulatory and company standards.
• Foster a positive dealership culture and teamwork.
• Build relationships with customers, manufacturers and partners.
• Analyze market trends to identify growth opportunities.

Skills

Leadership

Sales management

Budgeting

Forecasting

Interpersonal skills

Customer service

Education

Business management

Automotive technology background

Franchise dealership experience

Job description

About the Role

As the Dealer Principal at VW Midrand, you will oversee the day-to-day operations of the dealership, ensuring exceptional customer service and sales performance. You will play a critical role in managing staff, driving sales strategies, and representing the Volkswagen brand effectively, aligning your efforts with the overall business objectives.

Key Responsibilities

• Lead and develop dealership staff, ensuring a strong focus on customer satisfaction and team performance.
• Develop and implement effective sales strategies to achieve and exceed sales targets.
• Manage the dealership’s budget and financial performance, including expenses, revenue, and profit margins.
• Monitor inventory levels and negotiate with suppliers to ensure optimal stock availability.
• Ensure that dealership processes comply with all safety, regulatory, and company standards.
• Foster a positive and engaging dealership culture that promotes teamwork and professional growth.
• Build and maintain relationships with customers, manufacturers, and external partners.
• Analyze market trends and competitor activities to identify new opportunities for growth.

Requirements

• Proven experience in a leadership role within the automotive industry, ideally in a dealership setting.
• Demonstrable experience in sales management, with a strong record of driving sales growth.
• Strong understanding of financial management, including budgeting and forecasting.
• Excellent interpersonal and communication skills, with the ability to motivate and lead a diverse team.
• High level of customer service orientation and problem-solving skills.

Preferred Qualifications

• Relevant qualifications in business management, automotive technology, or a related field.
• Experience with Volkswagen products or brand-specific training would be an advantage.
• Previous experience in a franchise dealership environment.
• Knowledge of industry trends and best practices in automotive retailing.

We are an equal opportunity employer and encourage applications from all qualified candidates. In line with the Employment Equity Act, we seek to promote a diverse workforce and create an inclusive environment for all.