Dealer Principal - VW Midrand

Motus corporation; Midrand; On-site; ZAR 900,000 - 1,500,000; Full time

Job summary

VW Midrand is seeking a Dealer Principal to oversee day-to-day operations, drive sales performance and deliver exceptional customer service at the dealership. You will manage staff, set strategies and represent the Volkswagen brand in line with the business objectives.

The role requires leadership experience in automotive retail, strong financial acumen, and ability to motivate a diverse team while maintaining high standards of service and compliance.

Qualifications

• Proven leadership in an automotive dealership or similar setting.
• Experience driving sales growth and achieving targets.
• Strong financial management skills including budgeting and forecasting.
• Excellent interpersonal and communication abilities to lead a diverse team.
• High level of customer service orientation and problem solving.

Responsibilities

• Lead and develop dealership staff with focus on customer satisfaction and team performance.
• Develop and implement effective sales strategies to achieve and exceed targets.
• Manage the dealership’s budget and financial performance, including expenses, revenue, and profit margins.
• Monitor inventory levels and negotiate with suppliers to ensure stock availability.
• Ensure dealership processes comply with safety, regulatory, and company standards.
• Foster a positive dealership culture that promotes teamwork and professional growth.
• Build and maintain relationships with customers, manufacturers, and external partners.
• Analyze market trends and competitor activities to identify growth opportunities.

Skills

Leadership

Sales management

Budgeting

Forecasting

Communication

Customer service

Team motivation

Job description

About the Role

As the Dealer Principal at VW Midrand, you will oversee the day-to-day operations of the dealership, ensuring exceptional customer service and sales performance. You will play a critical role in managing staff, driving sales strategies, and representing the Volkswagen brand effectively, aligning your efforts with the overall business objectives.

Key Responsibilities

• Lead and develop dealership staff, ensuring a strong focus on customer satisfaction and team performance.
• Develop and implement effective sales strategies to achieve and exceed sales targets.
• Manage the dealership’s budget and financial performance, including expenses, revenue, and profit margins.
• Monitor inventory levels and negotiate with suppliers to ensure optimal stock availability.
• Ensure that dealership processes comply with all safety, regulatory, and company standards.
• Foster a positive and engaging dealership culture that promotes teamwork and professional growth.
• Build and maintain relationships with customers, manufacturers, and external partners.
• Analyze market trends and competitor activities to identify new opportunities for growth.

Requirements

• Proven experience in a leadership role within the automotive industry, ideally in a dealership setting.
• Demonstrable experience in sales management, with a strong record of driving sales growth.
• Strong understanding of financial management, including budgeting and forecasting.
• Excellent interpersonal and communication skills, with the ability to motivate and lead a diverse team.
• High level of customer service orientation and problem-solving skills.

Preferred Qualifications

• Relevant qualifications in business management, automotive technology, or a related field.
• Experience with Volkswagen products or brand-specific training would be an advantage.
• Previous experience in a franchise dealership environment.
• Knowledge of industry trends and best practices in automotive retailing.

We are an equal opportunity employer and encourage applications from all qualified candidates. In line with the Employment Equity Act, we seek to promote a diverse workforce and create an inclusive environment for all.