Dealer Principal — Auto Retail Leader

Motus GWM; Midrand; On-site; ZAR 1,200,000 - 1,600,000; Full time

Job summary

VW Midrand is seeking a Dealer Principal to oversee daily dealership operations, drive sales performance and deliver exceptional customer service. You will lead staff, implement sales strategies, and represent the Volkswagen brand in line with business objectives.

You will manage financial performance, inspire a high-performing team, and ensure adherence to regulatory standards while fostering a positive culture and strong customer relationships.

Qualifications

• Experience leading in automotive dealership environments.
• Proven track record in sales growth and staff leadership.
• Strong financial management, budgeting and forecasting skills.
• Excellent interpersonal and communication abilities.
• Customer service orientation and problem-solving skills.

Responsibilities

• Lead and develop dealership staff to improve customer satisfaction and team performance.
• Develop and implement sales strategies to meet and exceed targets.
• Manage the dealership budget, expenses, revenue and profit margins.
• Monitor inventory and negotiate with suppliers for stock availability.
• Ensure compliance with safety, regulatory and company standards.
• Foster a positive dealership culture and teamwork.
• Build relationships with customers, manufacturers and partners.
• Analyze market trends to identify growth opportunities.

Skills

Leadership

Sales management

Budgeting

Forecasting

Interpersonal skills

Customer service

Education

Business management

Automotive technology background

Franchise dealership experience

Job description

VW Midrand is seeking a Dealer Principal to oversee daily dealership operations, drive sales performance and deliver exceptional customer service. You will lead staff, implement sales strategies, and represent the Volkswagen brand in line with business objectives.

You will manage financial performance, inspire a high-performing team, and ensure adherence to regulatory standards while fostering a positive culture and strong customer relationships.