Customer Manager

Tiger Brands; Gauteng; On-site; ZAR 420,000 - 660,000; Full time

Job summary

Tiger Brands in Bedfordview, South Africa, seeks a Customer Manager to develop, implement and manage a defined regional customer strategy aligned to the national plan. You own the customer relationship and collaborate with Marketing, Customer and Operations to drive growth and improve sales capability.

You will analyze market data, build a customer activity grid, negotiate spend, and manage listings, promos and ROI. The role requires 3+ years in key accounts or sales and budgeting experience.

Qualifications

• 3+ years in customer, key account or sales roles.
• Strong relationship-building with customers and internal teams.
• Financial fluency with promotional budgets and revenue forecasting.

Responsibilities

• Analyze market and customer data to craft a regional sales strategy.
• Develop and manage a customer activity plan and clear communications with stakeholders.
• Negotiate listings and launch support; track ROI and budget spend.
• Coordinate pricing and promotions with internal teams and buyers.
• Collaborate with regional managers to cover key stores and optimize costs.

Skills

Customer relations

Account management

Budget management

Forecasting

Tools

Excel

Job description

## Customer ManagerApply: Onsite: Bedfordview: Full time: Posted Today: End Date: November 3, 2026 (6 days left to apply): JR002677It's fun to work in a company where people truly BELIEVE in what they're doing!You are accountable for developing, implementing and managing a defined regional customer or portfolio of customers’ strategy that is aligned to the national customer strategy. You own the customer relationship and use it to maximise and capitalise on sales opportunities. In close collaboration with the Marketing, Customer and Operational teams, you need to achieve our growth targets by building and maintaining successful, commercial business relationships. You are dedicated towards improving our sales capability and creating a great place to work.**WHAT YOU WILL DO**Analyze market and customer information and use available data tools to develop a customer specific sales strategy which is translated into robust sales activities.Develop and manage a customer plan and defined customer activity grid for the channel / customer and communicate to all stakeholders.Work with Customer Marketing to develop a defined customer or portfolio of customers’ investment strategy to deliver the budgeted volumes.Develop a customer contact strategy and manage key customer relationships.Negotiate, track and evaluate spend ensuring activity compliance and ROI.Implement and manage customer initiatives in the commercialization of innovation projects.Negotiate defined customer or portfolio of customers’ listings & launch support with relevant buyers. Control and implement the account promotional grid & budgeted spend.Complete pre-& post evaluation of ROI of all account promotions to ensure maximum commercial effectiveness.Communicate pricing & promo activities internally and externally to all stakeholders.Implement and monitor co-ad spend in line with budget.Work with Regional Sales Managers to ensure coverage of most important stores (without overlap).Manage expenses and co-ad within agreed budget**WHAT YOU’LL BRING TO THE TABLE**Competencies**Influencing Others –** you are customer relationship obsessed. You align with customers by using a strategic and consultative sales process to understand customers’ needs and exceed their expectations while growing each customer’s and the Tiger Brands business.**Owning It** – you consistently demonstrate and proactively deliver a thorough understanding of category, competition and customer and you leverage networks to ‘make it happen’ for the customer.**Driving Long Term Results**– you are fixated on hitting targets and delivering service to your customers. You can see beyond one customer or one point in time.**Developing Myself and Others** –you find ways to grow and develop the sales capability of our teams.**Staying a** **Step Ahead** – you have a comprehensive understanding of innovations that will elevate our game with our customers.**EXPERIENCE**Over 3 years’ customer / key account / sales experienceExperience managing customer accounts & relationshipsFinance sales experience (promotional budgets, trade budgets, revenue forecasting, etc**WHAT YOU WILL BE MEASURED ON**Overall net sales target and volumeMarket share /forward share/ distributionCustomer profitabilityPOP effectiveness and pricing strategyCustomer SatisfactionEffective cost containmentPeople Development (% of team meeting targets)#LI-KM3In accordance with the employment equity plan of Tiger Brands and its employment equity goals and targets, preference may be given, but is not limited, to candidates from under-represented designated groups.