Crypto Marketing Manager

Placements24; Richards Bay; On-site; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Health insurance

Professional development

Collaborative office in Richards Bay

Job summary

Placements24 in Richards Bay seeks a dynamic Crypto Marketing Manager to lead all marketing efforts for crypto products and services, building brand awareness and driving user acquisition.

You will translate complex blockchain concepts into compelling narratives, collaborating with product, sales and development teams to achieve ambitious growth targets in a fast-paced market. This role requires deep crypto market understanding and data-driven decision making.

Qualifications

• Proven experience in marketing management, preferably in crypto or blockchain.
• Demonstrated success in developing and executing marketing campaigns.
• Strong understanding of digital channels, analytics tools, and content creation.

Responsibilities

• Develop and implement comprehensive marketing strategies for crypto products and services.
• Manage and grow social media presence across relevant platforms, fostering community engagement.
• Create compelling marketing content, including blog posts, press releases, and website copy.
• Oversee digital advertising campaigns, including SEO, SEM, and paid social media.
• Analyze market trends, competitor activities, and campaign performance to optimize strategies.
• Build and maintain relationships with media, influencers, and key opinion leaders in the crypto community.

Skills

Marketing Strategy

Social Media Management

Content Creation

Digital Marketing

Analytics

Campaign Management

Tools

Google Analytics

SEO Tools

Content Management Systems

Job description

About the Role

Our client is looking for a dynamic and results-oriented Crypto Marketing Manager to lead their marketing efforts in the burgeoning crypto and blockchain space . Based in our Richards Bay office, you will be instrumental in developing and executing innovative marketing strategies to build brand awareness, drive user acquisition, and engage our community. This role requires a deep understanding of the cryptocurrency market, a creative approach to marketing, and the ability to translate complex technical concepts into compelling narratives. You will work closely with product, sales, and development teams to achieve ambitious growth targets in a competitive landscape. This is a fantastic opportunity for a seasoned marketer passionate about digital assets.

Key Responsibilities

• Develop and implement comprehensive marketing strategies for crypto products and services.


• Manage and grow social media presence across relevant platforms, fostering community engagement.


• Create compelling marketing content, including blog posts, press releases, and website copy.


• Oversee digital advertising campaigns, including SEO, SEM, and paid social media.


• Analyze market trends, competitor activities, and campaign performance to optimize strategies.


• Build and maintain relationships with media, influencers, and key opinion leaders in the crypto community.

Requirements

• Proven experience as a Marketing Manager, preferably within the cryptocurrency or blockchain industry .


• Demonstrated success in developing and executing impactful marketing campaigns.


• Strong understanding of digital marketing channels, analytics tools, and content creation.


• Excellent communication, writing, and presentation skills.


• Familiarity with community management and social media best practices.


• Ability to work effectively in a fast-paced, deadline-driven environment in our Richards Bay office.

Benefits

• Competitive salary and performance-based incentives.


• Opportunity to be a key player in the rapidly growing crypto market.


• Collaborative and dynamic office environment in Richards Bay .


• Health insurance and other standard employee benefits.


• Professional development opportunities and exposure to cutting-edge marketing strategies.