Blockchain Marketing Specialist

Placements24; LegKraal Gate; Hybrid; ZAR 600,000 - 1,000,000; Full time

Benefits offered by this job

Competitive salary

Remote work environment

Health benefits

Professional development

Collaborative culture

Job summary

Placements24 is seeking a Blockchain Marketing Specialist to develop and execute innovative campaigns that drive awareness, adoption, and engagement for blockchain products. This fully remote role requires translating complex crypto concepts into compelling messages for target audiences.

You will collaborate with product, sales and development teams, monitor performance metrics, and stay ahead of industry trends to shape the brand in the decentralized space.

Qualifications

• Proven experience in marketing with a strong focus on blockchain/crypto.
• Excellent content creation, copywriting and storytelling skills.
• Demonstrated success in social media management and community building within crypto.
• Familiarity with SEO, SEM, and digital marketing analytics tools.
• Strong understanding of blockchain technology and its applications.

Responsibilities

• Develop and implement comprehensive marketing strategies for blockchain products and services.
• Create engaging content for social media, blogs, press releases, and emails.
• Manage and grow the company's social media presence (Twitter, Telegram, Discord).
• Analyze campaign performance metrics and provide insights for optimization.
• Collaborate with product, sales and development teams for consistent messaging.

Skills

Blockchain marketing

Content creation

Social media management

Copywriting

Storytelling

SEO/SEM basics

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Job description

About the Role

Our client is seeking a creative and strategically-minded Blockchain Marketing Specialist to join their dynamic team in a fully remote position. This role is critical for developing and executing innovative marketing campaigns that drive awareness, adoption, and engagement for our blockchain products and services. You will be responsible for understanding the unique landscape of the crypto and blockchain industry and translating complex technical concepts into compelling marketing messages that resonate with our target audience. This is an exciting opportunity to shape the brand presence of a growing company in the decentralized space.

Key Responsibilities

• Develop and implement comprehensive marketing strategies for blockchain products and services.
• Create engaging content for various channels, including social media, blogs, press releases, and email campaigns.
• Manage and grow the company's social media presence across relevant platforms (e.g., Twitter, Telegram, Discord).
• Analyze campaign performance metrics and provide insights for optimization.
• Collaborate with product, sales, and development teams to ensure brand consistency and messaging alignment.
• Stay abreast of industry trends, competitor activities, and emerging marketing technologies in the blockchain space.

Requirements

• Proven experience in marketing, with a strong focus on the blockchain and cryptocurrency industry.
• Excellent content creation, copywriting, and storytelling skills.
• Demonstrated success in social media management and community building within the crypto space.
• Familiarity with SEO, SEM, and digital marketing analytics tools.
• Strong understanding of blockchain technology and its applications.
• Bachelor's degree in Marketing, Communications, Business, or a related field.

Benefits

• Competitive salary and performance-based bonuses.
• Fully remote work environment with flexible scheduling.
• Comprehensive health benefits.
• Opportunities for professional development and networking within the blockchain community.
• A vibrant and collaborative work culture.