Chief Marketing Officer (CMO) - Crypto & Blockchain

Placements24; Soweto; Hybrid; ZAR 1,800,000 - 2,400,000; Full time

Benefits offered by this job

Executive compensation

Fully remote

Equity opportunities

Health benefits

Job summary

Placements24 is seeking a dynamic Chief Marketing Officer to lead marketing for our crypto and blockchain ventures. This remote executive role demands a strategic vision to grow brand awareness, user acquisition, and community engagement in a fast-moving market.

You will build a high-performing global marketing team, shape narratives across digital channels, and partner with product and partnerships to scale adoption.

Qualifications

• Proven experience in executive marketing leadership (CMO/VP Marketing) in FinTech/Crypto.
• Track record of campaigns driving growth in crypto/web3.
• Strong understanding of NFTs, DeFi, and blockchain markets.
• Expertise in digital marketing channels, SEO, content, and social media.
• Excellent remote team leadership and strategic thinking.

Responsibilities

• Lead marketing strategy for crypto projects and ventures.
• Oversee digital marketing, content, social media, PR, and community management.
• Drive user acquisition and retention through multi-channel campaigns.
• Analyze market trends and campaign performance to optimize results.
• Build and manage a remote marketing team with data-driven culture.

Job description

About the Role

Our client is seeking a dynamic and results-oriented Chief Marketing Officer (CMO) to lead marketing efforts for their ventures in the Crypto & Blockchain space. As CMO, you will be responsible for developing and executing comprehensive marketing strategies to drive brand awareness, user acquisition, and community engagement. This executive role requires a deep understanding of the cryptocurrency market, digital marketing trends, and community building within the decentralized ecosystem. This is a fully remote position, offering a unique opportunity to shape the brand narrative and growth trajectory of a forward-thinking company.

Key Responsibilities

• Develop and implement innovative marketing strategies tailored for the crypto and blockchain industry.
• Oversee all aspects of marketing, including digital marketing, content creation, social media, PR, and community management.
• Drive user acquisition and retention campaigns across various channels.
• Analyze market trends, competitor activities, and campaign performance to optimize strategies.
• Build and manage a high-performing marketing team, fostering a culture of creativity and data-driven decision-making in a remote setting.

Requirements

• Extensive experience in marketing leadership roles (e.g., CMO, VP of Marketing), with a significant portion focused on FinTech, Crypto & Blockchain.
• Proven track record of developing and executing successful marketing campaigns that drive significant growth.
• Deep understanding of the cryptocurrency market, NFTs, DeFi, and Web3 technologies.
• Expertise in digital marketing channels, SEO, content marketing, and social media engagement.
• Strong leadership, strategic thinking, and communication skills, preferably with experience managing remote teams.

Benefits

• Executive-level compensation package, including salary, bonuses, and potential equity.
• Opportunity to lead marketing for a company at the forefront of blockchain innovation.
• Fully remote work environment with flexibility.
• Comprehensive health, retirement, and other executive benefits.
• Be instrumental in shaping the market presence and success of groundbreaking crypto projects.