CRM Specialist

Tsogo Sun Digital.; Wes-Kaap; On-site; ZAR 350,000 - 550,000; Full time

Job summary

Tsogo Sun Digital in Cape Town seeks a CRM Specialist to drive live campaigns across email, SMS, push, and onsite channels. You’ll manage audience selection, journey setup, and tagging, ensuring flawless execution with robust QA and deployment practices.

You will collaborate with CRM, development, testing and creative teams to deliver timely campaigns that meet commercial targets. A keen eye for detail and a drive to learn will help you grow in a fast-moving iGaming environment.

Qualifications

• 2–5 years’ experience in CRM, email marketing or lifecycle execution.
• Experience deploying campaigns in a fast-paced digital environment.
• Hands-on familiarity with CRM platforms and automation tools.
• Basic HTML/CSS knowledge is a plus.
• Curiosity, trainability and willingness to learn and develop.

Responsibilities

• Building and deploying CRM campaigns across email, SMS, push and other channels.
• Pulling and preparing campaign audiences using platform filters or SQL where applicable.
• Setting up automated journeys and tagging for measurability.
• QA across audience rules, tokens, merge fields and links before deployment.
• Monitoring live campaigns and reporting ROI and post-campaign checks.

Skills

CRM platforms

Audience segmentation

QA & deployment

Attention to detail

Willingness to learn

Tools

Playtech

Everlytic

Panacea

Optimove

Braze

Salesforce Marketing Cloud

HubSpot

Job description

Cape Town role

Tsogo Sun Digital is the online betting and iGaming arm of one of South Africa’s most established gaming and entertainment groups. It combines the pace and growth potential of a fast-moving digital business with the backing, scale and broader customer ecosystem of a trusted legacy brand.

We are looking for a CRM Specialist to support the day-to-day execution of player lifecycle, promotional CRM and retention activity across our sports betting and iGaming business.

Can you take a CRM brief and turn it into a live campaign without drama, delays or mistakes?

Can you pull the right audience, set up the send, configure the bonus, tag the links, test the logic, catch the issue before it becomes a problem, and make sure the campaign goes out exactly as it should?

This role sits right in the engine room of CRM.

It is for someone who enjoys the craft of execution and understands that in a live betting and iGaming environment, details matter. The wrong segment. The wrong bonus setup. A broken merge field. A missed suppression. A tracking error. A journey that looks fine in preview but fails in market. In this role, accuracy is not a nice-to-have. It matters commercially.

This is a slightly more technical role than a typical marketing co-ordinator role. It requires someone who is comfortable working with CRM platforms, segments, campaign builds, journey setup, tagging, tracking, QA and deployment processes. But just as important as platform skills are the personal qualities behind good execution - strong attention to detail, a hardworking attitude, reliability, discipline, curiosity and a genuine willingness to learn.

You will work closely with the CRM Manager and partner regularly with the development team, testing team, creative team and broader event/group CRM stakeholders to help bring campaigns, journeys and player communications to life across email, SMS, push, onsite and other owned channels.

This is an exciting opportunity for someone who wants to build a strong career in CRM within one of the most dynamic industries in digital. You’ll be joining a fast-growing team in a fast-moving business, with exposure to real campaigns, real volumes, real platforms and real commercial impact. You’ll learn how a live CRM function operates, build valuable technical and commercial skills, and put yourself in a strong position to grow over time in an exciting role within a great industry.

You’ll also get exposure to current and future CRM technology, including Playtech, Everlytic, Panacea and potentially broader best-in-breed lifecycle and automation platforms over time. Experience with equivalent tools is absolutely welcome - what matters most is that you are trainable, accurate and eager to learn.

Examples of what you’ll work on

• Building and deploying CRM campaigns across email, SMS, push, onsite and related owned channels
• Pulling and preparing campaign audiences, lists and target groups using platform filters, spreadsheets, BI tools or SQL where applicable
• Setting up, updating and maintaining automated journeys in current and future CRM platforms such as Playtech, Optimove or similar systems
• Supporting the setup and generation of bonuses, free bets, reward communications and related promotional mechanics
• Assisting with tactical promotions, sports-led sends, iGaming campaigns, bonus communications and always-on lifecycle messaging
• Supporting transactional CRM around registration, first deposit, failed deposit, KYC, withdrawals, bonus expiry and key player events
• Carrying out thorough QA across audience rules, personalisation tokens, merge fields, links, tracking, bonus setups, scheduling and suppressions before deployment
• Supporting mail merges, tagging, tracking structures and metadata setup to ensure campaigns are measurable and correctly attributed
• Working with the testing team, or supporting testing directly, to validate campaign logic, journey flows, bonuses and customer-facing execution before launch
• Monitoring live campaigns to ensure they are working as expected and flagging issues, anomalies or underperformance quickly
• Supporting reporting, ROI monitoring and post-campaign checks to ensure campaigns delivered the expected outcome
• Assisting Customer Support or Call Centre teams with bonus or campaign-related queries where CRM context or setup details are needed
• Editing or adapting email templates or content blocks where basic HTML/CSS knowledge is required

What we’re looking for

• 2-5 years’ experience in CRM, email marketing, campaign operations, lifecycle marketing or a related execution-focused role
• Experience working in a fast-paced digital environment with regular campaign deployment
• Hands‑on familiarity with CRM or marketing automation platforms
• Experience with Playtech, Everlytic, Panacea, Optimove, Braze, Salesforce Marketing Cloud, HubSpot or similar platforms is advantageous
• Good understanding of email, SMS, push and campaign deployment basics
• Confidence with audience selection, segmentation, campaign setup and QA
• Strong attention to detail and execution discipline
• A hardworking attitude and willingness to take ownership of getting campaigns out correctly
• Curiosity, trainability and a genuine willingness to learn and develop
• Basic HTML/CSS skills would be a major advantage
• BI, reporting or basic SQL skills would be highly beneficial
• Sports betting and iGaming experience is a strong advantage, but not essential if you are platform‑savvy, detail‑oriented, trainable and commercially switched on

Why this role stands out

• You’ll work at the centre of a live CRM function in a fast-moving sports betting and iGaming environment
• You’ll work closely with the CRM Manager and collaborate across dev, testing, creative and event/group CRM teams
• You’ll build valuable hands‑on skills across platforms, journeys, promotions and lifecycle execution
• You’ll get exposure to current and future CRM platforms, including tools like Playtech, Everlytic and Panacea, as well as broader best-in-breed lifecycle technology over time
• You’ll join a growing digital team with strong backing, scale and longer-term omnichannel opportunity through the wider Tsogo ecosystem
• You’ll be part of something being built and shaped, with real room to grow as the function grows
• You’ll have the chance to carve out a strong long‑term career in an exciting role within a great industry

If you’re detail-driven, hardworking, keen to learn, and the kind of person who gets satisfaction from getting campaigns live properly and accurately, we’d love to hear from you.