Casino Specialist

KingMakers; Cape Town; Hybrid; ZAR 420,000 - 640,000; Full time

Benefits offered by this job

Pension Fund (Liberty Life)

Medical Aid (Discovery Health)

Comprehensive Group Risk Cover

Performance Bonus

Employee Wellness Programme

Annual Leave & Birthday Day Off

Work From Anywhere (10 Days)

Hybrid & Flexible Working

Parking

Job summary

KingMakers is looking for a Casino Specialist to shape online casino promotions and campaigns from planning to analysis. You will collaborate with Marketing, Product, CRM, Compliance, Design, and Operations to ensure flawless launches and measurable business impact.

Ideal candidates bring 2+ years in promotions or marketing within online gaming, strong project management, and data driven decision making. The role offers a hybrid work model based in Cape Town with opportunities for growth and

Qualifications

• 2+ years' experience in promotions, campaign management, CRM, or marketing—preferably within online gaming, iGaming, or digital consumer industries.
• Strong project management and organizational skills; able to juggle multiple campaigns simultaneously.
• Excellent communication skills and ability to coordinate across diverse teams and stakeholders.

Responsibilities

• Retention strategies: Design and implement customer retention initiatives, using data-driven insights to inform strategies that enhance customer loyalty
• Plan & schedule promotions: Support the end-to-end promotional calendar, including concept development, briefing creative assets, and ensuring milestones are met
• Execute campaigns: Coordinate setup and launch of online casino promotions across platforms and channels
• Stakeholder collaboration: Act as main point of contact between marketing, CRM, design, product, operations, compliance, and customer support teams
• Quality assurance: Check promotional terms, mechanics, and set-ups to guarantee accuracy, compliance, and a smooth customer experience
• Performance tracking: Monitor live promotions, troubleshoot issues, and ensure reporting mechanisms are in place
• Analysis & optimization: Produce post-campaign reports, analyze KPIs (engagement, conversion, retention, ROI) and recommend improvements
• Compliance & governance: Ensure promotions follow internal control standards, regulatory guidelines, and responsible gaming policies
• Continuous improvement: Stay up to date with competitor activity, market trends, and best practices in iGaming

Skills

Promotions management

Campaign planning

CRM tooling

Analytical skills

Stakeholder coordination

Tools

Excel

Google Analytics

CRM systems

Job description

KingMakers is a proudly African company shaping the future of sports and iGaming entertainment across the continent.

Since 2018, we've been building platforms, including BetKing and SuperSportBet, that bring millions of fans closer to the excitement of play through technology, integrity, and innovation.

Operating across markets such as Nigeria and South Africa, we're part of a new generation of African businesses redefining what quality, trust, and entertainment look like in our industry.

Our vision is clear: to be the home where Africa plays. At KingMakers, we move fast, stay curious, and hold ourselves to high standards of performance and accountability. We believe great products don't just entertain — they build connection, opportunity, and pride across the communities we serve.

Purpose of the Role

We are seeking a detail-oriented and highly organized Casino Specialist to join our marketing team. This role is central to the planning, execution, and analysis of online casino promotions and campaigns. You will work closely with stakeholders across marketing, product, CRM, compliance, design, and operations to ensure every promotion is launched flawlessly, runs smoothly, and delivers measurable business impact.

Key Responsibilities

• Retention Strategies:Design and implement customer retention initiatives, using data-driven insights to inform strategies that enhance customer loyalty
• Plan & schedule promotions: Support the end-to-end promotional calendar, including concept development, briefing creative assets, and ensuring all milestones are met
• Execute campaigns: Coordinate the setup and launch of online casino promotions (e.g., bonuses, tournaments, free spins, themed events) across all required platforms and channels
• Stakeholder collaboration: Act as the main point of contact between marketing, CRM, design, product, operations, compliance, and customer support teams to ensure successful delivery of promotions
• Quality assurance: Check promotional terms, mechanics, and set-ups to guarantee accuracy, compliance, and a smooth customer experience
• Performance tracking: Monitor live promotions, troubleshoot issues, and ensure reporting mechanisms are in place
• Analysis & optimization: Produce post-campaign reports, analyze KPIs (engagement, conversion, retention, ROI), and recommend improvements for future campaigns
• Compliance & governance: Ensure all promotions follow internal control standards, regulatory guidelines, and responsible gaming policies
• Continuous improvement: Stay up to date with competitor activity, market trends, and promotional best practices in iGaming

KingMakers is a proudly African company shaping the future of sports and iGaming entertainment across the continent.

Since 2018, we've been building platforms, including BetKing and SuperSportBet, that bring millions of fans closer to the excitement of play through technology, integrity, and innovation.

Operating across markets such as Nigeria and South Africa, we're part of a new generation of African businesses redefining what quality, trust, and entertainment look like in our industry.

Our vision is clear: to be the home where Africa plays. At KingMakers, we move fast, stay curious, and hold ourselves to high standards of performance and accountability. We believe great products don't just entertain — they build connection, opportunity, and pride across the communities we serve.

Purpose of the Role

We are seeking a detail-oriented and highly organized Casino Specialist to join our marketing team. This role is central to the planning, execution, and analysis of online casino promotions and campaigns. You will work closely with stakeholders across marketing, product, CRM, compliance, design, and operations to ensure every promotion is launched flawlessly, runs smoothly, and delivers measurable business impact.

Key Responsibilities

• Retention Strategies:Design and implement customer retention initiatives, using data-driven insights to inform strategies that enhance customer loyalty
• Plan & schedule promotions: Support the end-to-end promotional calendar, including concept development, briefing creative assets, and ensuring all milestones are met
• Execute campaigns: Coordinate the setup and launch of online casino promotions (e.g., bonuses, tournaments, free spins, themed events) across all required platforms and channels
• Stakeholder collaboration: Act as the main point of contact between marketing, CRM, design, product, operations, compliance, and customer support teams to ensure successful delivery of promotions
• Quality assurance: Check promotional terms, mechanics, and set-ups to guarantee accuracy, compliance, and a smooth customer experience
• Performance tracking: Monitor live promotions, troubleshoot issues, and ensure reporting mechanisms are in place
• Analysis & optimization: Produce post-campaign reports, analyze KPIs (engagement, conversion, retention, ROI), and recommend improvements for future campaigns
• Compliance & governance: Ensure all promotions follow internal control standards, regulatory guidelines, and responsible gaming policies
• Continuous improvement: Stay up to date with competitor activity, market trends, and promotional best practices in iGaming

Requirements

Qualifications & Skills

• 2+ years' experience in promotions, campaign management, CRM, or marketing—preferably within online gaming, iGaming, or digital consumer industries
• Strong project management and organizational skills; able to juggle multiple campaigns simultaneously
• Excellent communication skills and ability to coordinate across diverse teams and stakeholders
• Analytical mindset with proficiency in Excel and comfort working with campaign data
• High attention to detail and strong problem-solving skills
• Ability to work under pressure, meet tight deadlines, and adapt quickly to changing priorities
• Knowledge of regulatory and compliance frameworks in online gaming (preferred but not essential)

How You Do It - Our CROWNS, Our Values

At KingMakers, our CROWNS values aren't posters on the wall — they're how we work and win together:

• Customer First: Build with and for our customers. Always deliver meaningful value
• Raise the Bar: Take initiative, own outcomes, and push for better every time
• Operate with Candor: Be open, clear, and constructive. Speak truth with kindness
• We Build Together: Collaborate, share the load, and succeed as a team
• No Hesitation, Never Reckless: Move boldly and responsibly. Own your risks
• Speed & Iteration: Act fast, learn fast, improve fast. Progress beats perfection

Benefits

• Pension Fund (Liberty Life): Company-supported retirement plan with employer matching contributions
• Medical Aid (Discovery Health): Company contribution towards your monthly medical cover premiums
• Comprehensive Group Risk Cover: Includes life insurance, disability income protection, critical illness benefit, and funeral cover for you and eligible dependants, as per scheme rules
• Performance Bonus: Discretionary bonus aligned with individual impact and overall contribution
• Employee Wellness Programme (ICAS / October Health): Confidential counselling and holistic support services available to you and your immediate family
• Annual Leave & Birthday Day Off: 20 working days of annual leave per year, plus one additional paid day off on your birthday
• Work From Anywhere (10 Days): Up to 10 business days per year to work remotely from a location of your choice
• Hybrid & Flexible Working: This role follows a hybrid model with 3 days in-office and 2 days remote, structured around team and operational needs. This position is based in Cape Town; candidates must be located there or willing to relocate. Regular in-office attendance on designated days is a core requirement of the role
• Parking: Complimentary company-supported parking at our office, providing easy access to a prime professional workspace

*Eligibility for the discretionary bonus depends on the onboarding cycle and start date; employees joining after a certain point in the year may not be eligible for the 2026 cycle.

KingMakers is an equal opportunity employer committed to building diverse and inclusive teams that reflect the communities and markets we serve across Africa. In line with our commitment to diversity, equity and inclusion, we encourage applications from candidates of all backgrounds and identities as our commitment to creating an environment where everyone has the opportunity to thrive. In accordance with our Employment Equity goals, preference may be given to candidates from designated groups, where appropriate.