CRM & Lifecycle Marketing Manager

Shimansky; Cape Town; On-site; ZAR 520,000 - 900,000; Full time

Job summary

Shimansky is seeking a CRM & Client Communications Manager in Cape Town to implement and manage client communications across lifecycle stages. You will translate approved client-journey strategies into campaigns, automated journeys and follow-up flows, and manage ActiveCampaign day-to-day.

You will ensure client data is well structured, segments are precise, and communications before and after enquiries, appointments, or purchases reflect the Shimansky standard of personalised service.

Qualifications

• 3-5 years experience in CRM or lifecycle marketing.
• Experience with ActiveCampaign or a comparable CRM and email-automation platform.
• Strong capability in contacts, lists, fields, tags, segments and automation logic.
• Experience in luxury, jewellery, hospitality or high-touch client environments is advantageous.

Responsibilities

• Implement client communication journeys across stages from enquiry to post-purchase.
• Manage day-to-day operation of ActiveCampaign, incl. campaigns, automations and triggers.
• Build and distribute email campaigns and newsletters with correct copy, imagery and CTAs.
• Maintain accurate client data, segmentation and permission records in the CRM.
• Coordinate personal follow-up with Sales Advisors and Client Care teams.
• Monitor performance, report insights and optimise journeys and segments.

Skills

CRM

Lifecycle marketing

Marketing automation

Client communications

ActiveCampaign

Tools

ActiveCampaign

Job description

Shimansky is seeking a CRM & Client Communications Manager in Cape Town to implement and manage client communications across lifecycle stages. You will translate approved client-journey strategies into campaigns, automated journeys and follow-up flows, and manage ActiveCampaign day-to-day.

You will ensure client data is well structured, segments are precise, and communications before and after enquiries, appointments, or purchases reflect the Shimansky standard of personalised service.