Creator-Focused Paid Social Specialist

Publicis Groupe Africa Pty Ltd; Johannesburg; On-site; ZAR 240,000 - 320,000; Full time

Job summary

Starcom in South Africa is seeking an Influencer Paid Social Specialist to join Influential, bridging creator marketing and paid media. You will amplify creator content with paid social across Meta, TikTok, Snapchat, YouTube and more, turning creator activity into measurable business outcomes.

The role emphasizes hands-on campaign building, audience activation and performance reporting, collaborating with influencer teams and clients to optimise investment and impact.

Qualifications

• 1–2 years’ experience with influencer/creator content.
• 2–4 years' experience in paid social, performance media or influencer marketing.
• Hands-on with Meta Ads Manager and TikTok Ads Manager.
• Agency experience is preferred.
• Experience with Snapchat or YouTube ads is advantageous.

Responsibilities

• Build, launch and manage paid social campaigns to amplify influencer content.
• Set up campaigns across Meta, TikTok, Snapchat, YouTube and other platforms.
• Manage structures, audiences, budgets, bidding and optimisation.
• Tagging, tracking and reporting aligned with objectives.
• Monitor delivery and optimise against KPIs.
• Collaborate with influencer, creative, media and client teams.

Skills

Paid Social

Performance Media

Influencer Marketing

Campaign Analytics

Budget Management

Campaign Optimisation

Tools

Meta Ads Manager

TikTok Ads Manager

YouTube Ads Manager

Snapchat Ads Manager

Job description

Starcom in South Africa is seeking an Influencer Paid Social Specialist to join Influential, bridging creator marketing and paid media. You will amplify creator content with paid social across Meta, TikTok, Snapchat, YouTube and more, turning creator activity into measurable business outcomes.

The role emphasizes hands-on campaign building, audience activation and performance reporting, collaborating with influencer teams and clients to optimise investment and impact.