Creative Lead

On Line Personnel; Gqeberha; On-site; ZAR 162,000 - 195,000; Full time

Job summary

On Line Personnel seeks a Creative Lead in Gqeberha to drive brand visuals across digital, social and print. You will lead concept development, art direction and production, spanning 2D design, 3D renders, motion graphics and video.

Strong proficiency in Adobe Creative Cloud and a willingness to mentor junior designers are essential. Based in PE/Gqeberha, the role offers collaboration with marketing to deliver high‑quality campaigns aligned to CI standards and brand guidelines, with a hands-on

Qualifications

• Degree or Diploma in Graphic Design, Visual Communication, Motion Design, or related field.
• Adobe or Figma certifications are advantageous.
• 2–4 years in graphic design or creative production with digital, social and print outputs.
• Proficiency in Adobe Creative Suite: Photoshop, Illustrator, InDesign.
• Strong typography, layout and visual hierarchy understanding.
• Experience with 3D software for product renders and animation preferred.
• Print production knowledge: CMYK, Pantone, bleed and file prep.
• Brand guidelines adherence and consistent CI across outputs.
• Excellent file management and asset organisation.

Responsibilities

• Lead creative concepting and art direction across digital, social, and print.
• Manage design system and brand CI across all outputs.
• Design social assets, banners, and ecommerce visuals.</br>Note: 2D assets and 3D renders.
• Create 3D product renders and motion graphics for campaigns.
• Edit short form video content and apply colour grading.
• Retouch product photography and ensure colour consistency.
• Maintain master design library and asset governance.
• Collaborate with Marketing Manager to deliver on brand campaigns.
• Mentor junior designers and oversee production timelines.

Education

Degree or Diploma in Graphic Design, Visual Communication, Motion Design, or related creative field

Tools

Adobe Photoshop

Illustrator

InDesign

Adobe Premiere Pro

Adobe After Effects

Blender

Cinema 4D

Figma

Lightroom

Job description

Job Position: Creative Lead

Ref: 5292

Location: PE/Gqeberha

Salary: R16 000 per month commensurate with qualification and experience

Email your CV to [e-mail]

Qualifications / Requirements:

• Degree or Diploma in Graphic Design, Visual Communication, Motion Design, or a related creative field
• Software certifications in Adobe or Figma are advantageous
• Minimum 2 to 4 years in a graphic design or creative production role with demonstrated hands on output across digital, social, and print deliverables
• Proficiency in Adobe Creative Suite: Photoshop, Illustrator, InDesign
• Strong understanding of typography, layout, and visual hierarchy
• Hands on experience with Adobe Premiere Pro or equivalent
• Short form social content editing is essential
• Working knowledge of Adobe After Effects: basic animation, text motion, and transition effects
• Experience with 3D software (Blender, Cinema 4D, or equivalent) for product rendering and animation. Existing skill is preferred; willingness to develop is essential
• Proficiency in Adobe Lightroom and Photoshop for product photo editing, retouching, and colour correction
• Strong understanding of digital design requirements: aspect ratios, file formats, resolution standards, and platform specific specifications across social, email, and web
• Understanding of print production requirements: CMYK and Pantone formatting, bleed, resolution standards, and file preparation for print suppliers
• Demonstrated ability to work within strict brand guidelines and apply CI standards consistently across all outputs
• Strong file management and asset organisation skills. Able to maintain a clean, consistent, and accessible creative file structure

Key Performance Areas:

• Content design using Adobe Express and Canva – Rapid content creation and social asset adaptation where full Adobe tooling is not required
• Asset management using Google Drive – Organised master asset library, version controlled design files, and approved final asset bank across all brands
• 3D design and animation – Build 3D proficiency through hands on production from Month 1. Target mastery of product renders by Month 2 and animation assets by Month 3. Explore Blender, Cinema 4D, or equivalent tools
• Video editing and post production – Deepen video editing proficiency in Adobe Premiere Pro. Study colour grading techniques, motion graphics integration via After Effects, and platform specific export standards. Aim to turn around short form video edits within 2 business days by Month 3
• Motion graphics – Build motion graphics skills in Adobe After Effects: logo animations, lower thirds, transition effects, and campaign motion assets. Integrate motion into both 3D and video pipelines
• Photography post processing – Deepen Adobe Lightroom and Photoshop retouching skills. Study product photography editing techniques, background removal, and consistent colour grading across a product range
• Brand and CI mastery – Study brand guidelines best practice and CI governance. Develop a deep understanding of company’s visual language across all three brands and be able to apply and defend the brand standard without needing to check guidelines for every decision
• Design system thinking – Study component based design in Figma including shared libraries, design tokens, and reusable template systems. Build a Figma based design system that the full team can use
• Art direction development – Study art direction principles: composition, visual hierarchy, typography, and colour theory applied to campaign creative. Aim to brief and direct photoshoots independently by Month 6
• Industry research – Monitor design, 3D, and motion trends monthly. Follow relevant brands, studios, and creative accounts. Present a brief trend report to the Marketing Manager each quarter

Brand Identity and Design System Management:

• Audit all digital touchpoints including social channels, website, email templates, marketplace listings, and partner pages for brand CI compliance, and elevate violations to the Marketing Manager
• Maintain a master design system in Figma or Adobe Creative Cloud, with shared asset libraries, component files, and approved templates accessible to the full marketing team
• Ensure brand cohesion across social media, ecommerce, email, packaging, physical retail materials, and digital display collateral
• Work closely with the Marketing Manager to evolve the brand’s creative direction as the business grows

Digital and Social Media Graphics:

• Design all social media graphics and post layouts across Instagram, TikTok, Facebook, LinkedIn, and YouTube, including static posts, carousel designs, story formats, and highlight covers
• Produce ad creative assets for paid social and Google Display campaigns, 8 to 12 variations per campaign for A/B testing, per briefing from the Marketing Manager
• Design website banners, product page graphics, landing page imagery, homepage hero visuals, and all ecommerce digital assets for the D2C store and B2B portal
• Design merchant digital display board graphics and instore digital screen content
• Create animated graphics, GIFs, and short motion assets for social media engagement and paid advertising
• Ensure all digital assets are exported at the correct dimensions, resolutions, and file formats for each platform

3D Design, Product Rendering and Animation:

• Create high-quality 3D product renders across multiple angles and variations for use on the business website, ecommerce product pages, email campaigns, social media, and digital advertising
• Produce 3D lifecycle and context renders showing products in real world use scenarios, environment mock-ups, and brand world settings for campaigns and social content
• Design and produce 3D product demonstration and animation videos including product reveals, feature highlights, and interactive visual demonstrations
• Create 3D product animation assets for usage by the Creative Social Lead in short form video content for TikTok, Instagram Reels, and YouTube Shorts
• Produce 3D advertisement assets and campaign visuals including animated banners, product renders with overlaid text, and motion assets for paid social and display advertising
• Design 3D packaging renders and mock-ups for packaging development, retailer presentations, and new product launch materials
• Design motion graphics and animated assets for marketing campaigns including transitions, logo animations, countdown graphics, and branded lower thirds for video content

Video Editing and Post Production:

• Edit all short form video content for TikTok, Instagram Reels, and YouTube Shorts, ensuring correct aspect ratios, platform optimised lengths, engaging pacing, and on brand presentation
• Edit longer form campaign and brand video content including product launches, brand stories, testimonials, and event recap footage
• Add graphics, subtitles, closed captions, text overlays, and call to action elements to all video content
• Colour grade all video content for brand consistency and visual quality
• Incorporate 3D animation assets, motion graphics, and branded elements into the video pipeline
• Plan, storyboard, and organise video shoot schedules in collaboration with the Marketing Manager and Creative Social Lead, maintaining a content production calendar
• Manage and maintain all photography and videography equipment for the team
• Store and organise all media assets within Google Drive with clear naming conventions and folder structure

Photo Editing and Image Post Production:

• Edit, colour correct, and retouch all product photography for optimal visual quality across ecommerce, social media, email, and print applications
• Remove backgrounds, distracting elements, shadows, and imperfections from product images for ecommerce and campaign use
• Resize, crop, and optimise all photography for each platform’s specific requirements, maintaining quality across web, mobile, and print formats
• Manage the master photo library, organising all product photography by product, date, and usage category, ensuring the team always has a bank of approved imagery available

Print, Packaging and Physical Brand Materials:

• Conceptualise, design, and prepare all packaging artwork for the business from initial concept through to final print ready files with CMYK or Pantone formatting and high resolution output
• Design retail store vinyls, instore branding, POS materials, posters, and signage for retail partners and activations
• Design outdoor branding and activation equipment including banners, gazebos, pop ups, event collateral, and experiential marketing materials
• Produce all print and promotional materials including flyers, business cards, brochures, instore collateral, and trade marketing materials for physical retail and wholesale partners
• Liaise with print suppliers to ensure accurate execution of designs and maintain quality standards across all printed materials
• Keep track of all packaging updates, ensuring designs remain consistent with product iterations and applicable regulatory requirements for the relevant category

Internal Communications and Presentation Design:

• Design internal communication materials, infographics, reports, data visualisations, and presentation decks for internal team use
• Assist in creating pitch decks and client facing presentations at the request of the Marketing Manager
• Design branded templates for recurring internal documents, meeting decks, campaign reports, briefing templates, and performance review materials

Ad-Hoc and Reactive Design:

• Respond to all ad-hoc design requests from the Marketing Manager within agreed turnaround times: standard requests within 24 hours, urgent same day requests flagged and prioritised immediately
• Handle reactive design needs arising from campaigns, sales team requests, new distribution partnerships, and time sensitive business needs
• Maintain a log of all ad-hoc requests in ClickUp to track volume, turnaround times, and recurring request types
• Communicate proactively to the Marketing Manager if ad-hoc volume is threatening the delivery of scheduled production

Asset Management and Creative File Organisation:

• Maintain a structured and consistent filing system for all design assets across all brands using agreed folder structures, naming conventions, and version control
• Keep a record of all previous design iterations and approved final versions for every asset type, accessible to the full marketing team
• Regularly archive completed campaign assets and maintain an inventory of all approved templates, components, and design elements across all brands
• Stay current on design software, 3D tools, video editing tools, and emerging creative technologies, proactively upskilling to maintain quality and efficiency