Content Strategist - Media & Publishing (Vereeniging, In-Office)

Placements24; Vereeniging; On-site; ZAR 480,000 - 720,000; Full time

Job summary

Placements24 in Vereeniging, Gauteng, is seeking a strategic Content Strategist to lead content across digital platforms, aligning with audience needs and business goals. You will drive SEO-focused content, develop audience personas, map journeys, and collaborate with marketing, design and product teams to ensure on-brand messaging and measurable engagement.

This role offers in-office collaboration in a dynamic media environment with opportunities for growth and impact.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, or related field.
• 5+ years in content strategy or digital marketing.
• Proven ability to develop and execute content strategies.
• Strong SEO, SEM, and CMS understanding.
• Excellent writing, editing and proofreading with strong narrative.
• Experience with Google Analytics and data interpretation.
• Proficiency in multiple content formats (text, image, video).
• Strong PM and organizational skills.
• Excellent collaboration and communication.
• Experience in media or publishing is highly desirable.

Responsibilities

• Develop and implement a holistic content strategy that supports business goals and audience needs.
• Conduct audience research and develop user personas to inform content creation.
• Map out content journeys and define content themes and topics.
• Oversee the creation, editing, and optimization of content across various channels (website, blog, social media, newsletters).
• Ensure all content is on-brand, consistent in terms of style, quality, and tone of voice.
• Collaborate with marketing, design, and product teams to ensure cohesive messaging and execution.
• Analyze content performance using analytics tools and provide insights for optimization.
• Stay abreast of content marketing trends, emerging platforms, and best practices.
• Manage content calendars and workflows to ensure timely delivery.
• Identify opportunities for content repurposing and distribution.

Skills

Content strategy

Content marketing

SEO

Audience research

Writing and editing

Digital analytics

Project management

Collaboration and communication

Storytelling

Education

Bachelor's degree in Marketing, Communications, Journalism, English, or related field

Tools

Google Analytics

CMS

Job description

Placements24 in Vereeniging, Gauteng, is seeking a strategic Content Strategist to lead content across digital platforms, aligning with audience needs and business goals. You will drive SEO-focused content, develop audience personas, map journeys, and collaborate with marketing, design and product teams to ensure on-brand messaging and measurable engagement.

This role offers in-office collaboration in a dynamic media environment with opportunities for growth and impact.