Content Strategy Lead: Growth & Engagement

Placements24; Kempton Park; Presencial; ZAR 900.000 - 1.300.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive remuneration package

Employee benefits

Career growth opportunities

Descripción de la vacante

Placements24 is seeking a Lead Content Strategist in Gauteng to spearhead content initiatives from our Tembisa office. You will develop comprehensive strategies, guide cross-functional teams, and drive engagement across web, social, email, and blogs.

You’ll leverage SEO and analytics to optimize performance, manage content calendars, and ensure brand voice consistency. A strategic thinker with leadership skills will thrive in this role.

Formación

• 6+ years in content strategy/marketing or related field.
• Proven success in developing content strategies that drive engagement and business goals.
• Expertise in SEO best practices and keyword research.
• Strong understanding of digital marketing channels and audience segmentation.
• Excellent editorial skills and attention to detail.

Responsabilidades

• Develop and execute data-driven content strategies across channels (web, social, email, blogs).
• Conduct audience research to identify gaps and opportunities.
• Define content goals, KPIs and measurement reporting.
• Oversee content calendar and delivery of high-quality content.
• Collaborate with SEO, design, and marketing managers for optimized content.
• Manage content creation workflows, briefing writers/editors/designers.
• Ensure content aligns with brand guidelines and voice.
• Analyze performance and provide actionable insights for improvement.
• Stay updated on content marketing trends and best practices.

Conocimientos

Content strategy

Content marketing

SEO

Audience segmentation

Editorial skills

CMS experience

Analytics

Project management

Leadership

Educación

Bachelor's degree in Marketing, Communications, Journalism, or related field

Herramientas

Google Analytics

CMS

Descripción del empleo

Placements24 is seeking a Lead Content Strategist in Gauteng to spearhead content initiatives from our Tembisa office. You will develop comprehensive strategies, guide cross-functional teams, and drive engagement across web, social, email, and blogs.

You’ll leverage SEO and analytics to optimize performance, manage content calendars, and ensure brand voice consistency. A strategic thinker with leadership skills will thrive in this role.