Content Marketing Lead, Research & Insights

Impact; Cape Town; Hybrid; ZAR 650,000 - 900,000; Full time

Benefits offered by this job

Flexible PTO

Mental health support

RSUs

Coursera access

Parental leave

Home office stipend

Job summary

impact.com in Cape Town is seeking a senior content marketer to own the creation and distribution of benchmark reports and first-party data content.

You will translate research findings into compelling narratives for marketing teams, shape editorial spine, and lead AI-assisted workflows with Claude and Gemini. This hybrid role focuses on data-forward storytelling to elevate our research content.

Qualifications

• 5+ years of content marketing experience in B2B or SaaS.
• Strong data literacy and ability to translate findings into stories.
• Experience owning content distribution end-to-end.

Responsibilities

• Own briefing and writing for benchmark reports and first-party data content.
• Translate research findings into narrative angles with editorial spine.
• Own distribution across email, social, and cross-channel promos.
• Set editorial standards and build AI-assisted workflows.

Skills

Content marketing

Data literacy

Editorial judgment

Cross-functional collaboration

AI workflow experience

Tools

Claude

Gemini

Job description

impact.com in Cape Town is seeking a senior content marketer to own the creation and distribution of benchmark reports and first-party data content.

You will translate research findings into compelling narratives for marketing teams, shape editorial spine, and lead AI-assisted workflows with Claude and Gemini. This hybrid role focuses on data-forward storytelling to elevate our research content.