Consumer Insights Analyst - FMCG

Placements24; East London; Hybrid; ZAR 480,000 - 800,000; Full time

Benefits offered by this job

Competitive salary

Bonus program

Fully remote

Health benefits

Retirement plan

Professional development

Job summary

Placements24 is seeking a Consumer Insights Analyst to drive data-backed marketing and product decisions from a fully remote setup, with a focus on the East London, Eastern Cape region. You will collect, analyze, and interpret consumer data, uncover trends, and deliver actionable recommendations to influence strategy and growth.

The role requires at least 3 years in insights or market research, proficiency in SPSS/R/Python, and strong communication for cross-functional collaboration.

Qualifications

• 3+ years in consumer insights or market research.
• Experience in FMCG preferred.
• Strong ability to translate data into actionable insights.

Responsibilities

• Collect and analyze consumer data from market research, sales data, and digital analytics.
• Identify key consumer trends, behaviors, and unmet needs within the FMCG market.
• Translate complex data into clear, concise, and actionable insights for marketing, product development, and sales teams.
• Develop reports and presentations that communicate findings and recommendations effectively.
• Design and manage consumer research projects, surveys, and focus groups.
• Monitor competitive landscape and consumer sentiment.
• Collaborate with cross-functional teams to ensure insights are integrated into business strategies.
• Stay updated on methodologies and tools for consumer insights analysis.
• Contribute to strategic decision-making impacting the East London, Eastern Cape market.

Skills

Data analysis

Statistical methods

Presentation

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Statistics/Economics/Psychology

Tools

SPSS

R

Python

Job description

About the Role

Our client, a leading Fast-Moving Consumer Goods (FMCG) company, is seeking a highly analytical and perceptive Consumer Insights Analyst to join their team. This is a fully remote position, allowing you to leverage your data analysis skills from anywhere while contributing vital insights to our marketing and product development strategies within the **East London, Eastern Cape** region. You will be responsible for collecting, analyzing, and interpreting consumer data to uncover trends, understand purchasing behaviors, and provide actionable recommendations that drive business growth. If you have a passion for uncovering the 'why' behind consumer actions and thrive in a data-driven, remote environment, this role offers a unique opportunity to shape product and marketing decisions.

Key Responsibilities

• Collect and analyze consumer data from various sources, including market research, sales data, and digital analytics.
• Identify key consumer trends, behaviors, and unmet needs within the **FMCG** market.
• Translate complex data into clear, concise, and actionable insights for marketing, product development, and sales teams.
• Develop reports and presentations that effectively communicate findings and recommendations.
• Design and manage consumer research projects, surveys, and focus groups.
• Monitor competitive landscape and consumer sentiment.
• Collaborate with cross-functional teams to ensure insights are integrated into business strategies.
• Stay updated on the latest methodologies and tools for consumer insights analysis.
• Contribute to strategic decision-making impacting the **East London, Eastern Cape** market.

Requirements

• Bachelor's degree in Marketing, Statistics, Psychology, Economics, or a related quantitative field.
• Minimum of 3 years of experience in consumer insights, market research, or a related analytical role, preferable within **FMCG**.
• Proficiency in data analysis tools (e.g., SPSS, R, Python) and statistical techniques.
• Experience with various market research methodologies (quantitative and qualitative).
• Strong ability to interpret data and translate findings into actionable business recommendations.
• Excellent presentation and communication skills, with the ability to convey complex information simply.
• Highly organized and detail-oriented.
• Ability to work independently and manage projects effectively in a fully remote setting.
• Familiarity with the **East London, Eastern Cape** consumer market is an advantage.

Benefits

• Competitive salary and performance-based bonuses.
• Fully remote work arrangement providing ultimate flexibility.
• Comprehensive health and wellness benefits.
• Retirement savings plan.
• Opportunities for professional development and continuous learning in analytics.
• Access to cutting-edge data analysis tools and platforms.
• Collaborative and intellectually stimulating remote environment.
• Contribute significantly to the company's strategic direction.