Remote Consumer Insights Analyst - FMCG Growth

Placements24; East London; Hybrid; ZAR 480,000 - 800,000; Full time

Benefits offered by this job

Competitive salary

Bonus program

Fully remote

Health benefits

Retirement plan

Professional development

Job summary

Placements24 is seeking a Consumer Insights Analyst to drive data-backed marketing and product decisions from a fully remote setup, with a focus on the East London, Eastern Cape region. You will collect, analyze, and interpret consumer data, uncover trends, and deliver actionable recommendations to influence strategy and growth.

The role requires at least 3 years in insights or market research, proficiency in SPSS/R/Python, and strong communication for cross-functional collaboration.

Qualifications

• 3+ years in consumer insights or market research.
• Experience in FMCG preferred.
• Strong ability to translate data into actionable insights.

Responsibilities

• Collect and analyze consumer data from market research, sales data, and digital analytics.
• Identify key consumer trends, behaviors, and unmet needs within the FMCG market.
• Translate complex data into clear, concise, and actionable insights for marketing, product development, and sales teams.
• Develop reports and presentations that communicate findings and recommendations effectively.
• Design and manage consumer research projects, surveys, and focus groups.
• Monitor competitive landscape and consumer sentiment.
• Collaborate with cross-functional teams to ensure insights are integrated into business strategies.
• Stay updated on methodologies and tools for consumer insights analysis.
• Contribute to strategic decision-making impacting the East London, Eastern Cape market.

Skills

Data analysis

Statistical methods

Presentation

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Statistics/Economics/Psychology

Tools

SPSS

R

Python

Job description

Placements24 is seeking a Consumer Insights Analyst to drive data-backed marketing and product decisions from a fully remote setup, with a focus on the East London, Eastern Cape region. You will collect, analyze, and interpret consumer data, uncover trends, and deliver actionable recommendations to influence strategy and growth.

The role requires at least 3 years in insights or market research, proficiency in SPSS/R/Python, and strong communication for cross-functional collaboration.