Strategic Conceptual Copywriter — Multi-Channel Campaigns

Capitec Bank; Stellenbosch; On-site; ZAR 300,000 - 420,000; Full time

Job summary

Capitec Bank in Stellenbosch is seeking an experienced Specialist: Copywriter to join our creative team. You will craft persuasive copy for integrated campaigns across TV, radio, digital and social channels while maintaining brand voice and governance.

The role requires strategic thinking, collaboration with designers, marketers, product teams, and agencies, and a portfolio demonstrating cross-channel impact. Multilingual communication experience is a plus, with Sesotho or isiZulu advantageous.

Qualifications

• 5+ years of professional copywriting experience in an advertising or brand environment.
• Experience delivering through-the-line marketing campaigns across traditional and digital channels.
• Portfolio showcasing cross-channel campaigns and strong conceptual skills.

Responsibilities

• Contribute to campaign ideation and creative concept development.
• Interpret complex briefs and translate into compelling communication solutions.
• Collaborate with designers, marketers, product teams, agencies, and stakeholders to deliver integrated campaigns.
• Ensure all copy meets brand, legal, compliance, and quality standards.

Skills

Campaign conceptualisation

Brand storytelling

Advertising copywriting

Script writing

Digital content creation

Social media copywriting

Marketing communications

Content strategy

Editorial review and quality assurance

Education

Relevant qualification in advertising, marketing, creative writing or related

Advertising-focused institutions (AAA School of Advertising, Vega, Red & Yellow) advantageous

Job description

Capitec Bank in Stellenbosch is seeking an experienced Specialist: Copywriter to join our creative team. You will craft persuasive copy for integrated campaigns across TV, radio, digital and social channels while maintaining brand voice and governance.

The role requires strategic thinking, collaboration with designers, marketers, product teams, and agencies, and a portfolio demonstrating cross-channel impact. Multilingual communication experience is a plus, with Sesotho or isiZulu advantageous.