CMT Growth & AI Strategy Leader

Accenture in South Africa; Midrand; On-site; ZAR 1,200,000 - 1,900,000; Full time

Job summary

Accenture in South Africa seeks a Song CMT Industry Specialist (Senior Manager) to drive growth and orchestrate cross-functional solutions across Marketing, Design & Digital Products, Sales, Service and Commerce for the Communications, Media, and Technology sector.

You will lead multi-disciplinary teams, shape end‑to‑end transformation programs, and partner with clients and technology partners to deliver intelligent, data‑driven outcomes that modernize business models and customer experiences.

Qualifications

• Educational Background: Bachelor’s degree (minimum) with Honours; MBA or Master’s in a technology or business field preferred.
• Leadership Experience: Minimum of 5 years in a leadership role, with 10+ years of total experience in CMT business development, sales, or management consulting.
• GTM Functional Expertise: Proven ability to sell and deliver solutions across Marketing, Sales, Service, and Commerce, with a deep understanding of how Design drives product adoption.
• Data & AI Fluency: Strong understanding of how Data architectures and Generative AI can be applied to CMT use cases, such as churn prediction, hyper-personalization, and automated content creation.
• Sales Excellence: A proven track record of reaching and exceeding multi-million dollar revenue targets for complex enterprise software or professional services.
• Industry Domain Expertise: Comprehensive knowledge of the CMT value chain, including digital service monetization, subscriber management, and platform-based business models.
• Relationship Management: Exceptional ability to navigate complex stakeholder environments and build influence with senior executives at clients and technology partners.

Responsibilities

• Drive Song GTM Offerings: Lead the business development lifecycle by positioning Song’s core pillars—Marketing (precision engagement), Design & Digital Products (product innovation), and Sales, Service, and Commerce (transactional excellence)-within the CMT sector.
• Embed Data & AI Strategy: Architect solutions that leverage Data and Generative AI to personalize content delivery, automate complex customer service interactions, and optimize media spend for CMT clients.
• Strategic Client Advisory: Act as a trusted advisor to C-Suite executives, translating industry shifts into actionable roadmaps for Commerce (new revenue streams) and Digital Products (next-gen user experiences).
• Originate & Qualify CMT Opportunities: Drive the full sales cycle, focusing on high-value transformations that modernize the Service function and reinvent the Marketing stack for broadcasters, telcos, and tech firms.
• Solution Orchestration: Collaborate across Song practices to design "Better Together" propositions, ensuring that Design-led thinking is backed by robust technology and data architectures.
• Commercial Accountability: Take ownership of CMT-specific sales and revenue targets, ensuring the commercial viability of platform-led transformations.
• Ecosystem Alignment: Own strategic relationships with technology partners (e.g., Salesforce, Adobe, Google) to co-create industry-specific GTM assets.

Skills

Leadership

GTM expertise

Sales excellence

Relationship management

Data AI fluency

Industry knowledge

Education

Bachelor’s degree + Honours

MBA or Master’s in tech/business

Tools

Salesforce

Adobe

Google

Job description

Accenture in South Africa seeks a Song CMT Industry Specialist (Senior Manager) to drive growth and orchestrate cross-functional solutions across Marketing, Design & Digital Products, Sales, Service and Commerce for the Communications, Media, and Technology sector.

You will lead multi-disciplinary teams, shape end‑to‑end transformation programs, and partner with clients and technology partners to deliver intelligent, data‑driven outcomes that modernize business models and customer experiences.