Channel Specialist HORECA (Pubs & Clubs)

Coca-Cola Beverages Africa; Midrand; On-site; ZAR 900,000 - 1,200,000; Full time

Job summary

Coca-Cola Beverages South Africa (CCBSA) is seeking a Channel Specialist: HORECA (Pubs & Clubs) to join the Midrand team. You will drive brand marketing execution, regional activation, and joint business planning with HORECA teams to ensure successful product launches and strong senior-level customer relationships.

The role emphasizes collaboration across marketing, sales, and category management, with a focus on localized promotions and performance tracking.

Qualifications

• A bachelor's degree in Marketing, Business Administration, or a related field.
• Postgraduate qualification will be advantageous.
• 5+ years of relevant experience in FMCG sales, trade marketing, or key account management.
• Hands-on experience in brand marketing execution, joint business planning, and promotional management.

Responsibilities

• Brand Marketing Plan Execution: collaborate with MEC frontline marketing to execute regional plans.
• Joint Business Planning with HORECA teams to align with global/regional objectives.
• Promotional and Activation Support for regional teams to maximize program impact.
• Collaboration on New Product Launches with Category Management and Commercialisation teams.
• Top-to-Top Engagement with senior customers to align on objectives and opportunities.
• Localized Brand Promotions Execution and regional adaptation of campaigns.

Skills

Brand marketing execution

Joint business planning

Promotional management

Product launches

Customer relationship management

Localized brand promotion

Campaign evaluation

Trade marketing

Cross-functional collaboration

Reporting and communication

Education

Bachelor's degree in Marketing or related field

Postgraduate qualification advantageous

Tools

Digital marketing tools

Job description

Role Purpose, Coca-Cola Beverages South Africa (CCBSA) presents an exciting opportunity for a Channel Specialist: HORECA (Pubs & Clubs) to join the Midrand team in CCBSA. The role will report to the Country Lead., CCBA is the 8th largest Coca-Cola authorised bottler in the world by revenue, and the largest on the continent. It accounts for over 40% of all Coca-Cola ready-to-drink beverages sold in Africa by volume. With over 14 000 employees in Africa, CCBA group services more than 800 000 customers with a host of international and local brands. CCBA group operates in 14 countries: South Africa, Kenya, Ethiopia, Uganda, Mozambique, Namibia, Tanzania, Botswana, Zambia, Eswatini, Lesotho, Malawi and the islands of Comoros and Mayotte., Key Duties and Responsibilities,Key Outcome

• Brand Marketing Plan Execution: Collaborate with the Monster Energy Company (MEC) frontline marketing team to execute regional marketing plans in alignment with the global brand strategy, ensuring brand consistency and maximizing regional impact.
• Joint Business Planning with HORECA Teams: Work with dedicated regional HORECA teams to ensure the execution of the annual joint business plan, maintaining alignment between global strategies and regional objectives.
• Promotional and Activation Support for Regional Teams: Provide ongoing promotional and activation support to regional sales and customer teams to maximize the impact of developed programs and drive performance at the local level.
• Collaboration on New Product Launches: Partner with the Category Management team and Commercialisation project managers to ensure the successful execution of new product launches within the channel, adhering to the ABP and innovation timelines.
• Top-to-Top Engagement with Key Customers: Foster strong relationships with senior leadership in key accounts to align on business objectives, performance tracking, and new opportunities.
• Localized Brand Promotions Execution: Activate the national brand calendar and adapt programs to regional markets, ensuring they resonate with local consumers while staying true to the brand's core message.
• Ongoing Evaluation of Promotions and Campaigns: Review and assess the effectiveness of executed promotions and campaigns, providing actionable feedback and insights to improve future initiatives.
• Trade Marketing & Customer Relationship Management: Work closely with the trade marketing team to identify innovative solutions and support the execution of new product introductions and brand campaigns.

Functional Capabilities

• Brand Marketing Execution
• Joint Business Planning and Alignment
• Promotional and Activation Management
• Product Launch and Commercialization Support
• Customer Relationship Management
• Localized Brand Promotion Implementation
• Campaign and Promotional Evaluation
• Trade Marketing and Innovation Implementation
• Cross-Functional Collaboration
• Reporting and Communication

KBI

• Execution against Brand Direct Marketing Expenditure (DME) and Annual Business Plan (ABP), by portfolio

, Skills and Experience and Education,

• A bachelor's degree in Marketing, Business Administration, or a related field.
• Postgraduate qualification will be advantageous.

Experience

• 5+ years of relevant experience in FMCG sales, trade marketing, or key account management within the hospitality or related sectors.
• Hands-on experience in brand marketing execution, joint business planning, and promotional management.
• Familiarity with digital marketing tools, trade marketing strategies, and product launch processes.

Skills

• Ability to align brand objectives and regional market needs, focusing on growth and performance.
• Strong teamwork with internal teams (marketing, sales, category management) and external partners to ensure successful execution of business plans.
• Expertise in executing marketing campaigns that ensure brand consistency while adapting to local market needs for greater impact.
• Skilled in developing and managing promotional programs, coordinating logistics, and measuring campaign effectiveness to optimize results.
• Ability to build and maintain strong relationships with key accounts and senior leadership to ensure customer alignment with brand goals.
• Proficient in analyzing performance data, monitoring KPIs, and making data-driven decisions to improve campaign and business outcomes.

, General The advert has minimum requirements listed. Management reserves the right to use additional or relevant information as criteria for short-listing.