Channel Specialist HORECA (Recreational)

Coca-Cola Beverages Africa; Midrand; On-site; ZAR 900,000 - 1,150,000; Full time

Job summary

Coca-Cola Beverages South Africa (CCBSA) presents an exciting opportunity for a Channel Specialist: HORECA (Recreational) to join the Midrand team. The role reports to the Country Lead and requires strong leadership in brand marketing execution, joint business planning and promotional management, with a focus on regional alignment and performance.

You will collaborate with HORECA teams, support new product launches, optimise local campaigns and build enduring relationships with senior accounts

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Postgraduate qualification advantageous.
• 5+ years in FMCG sales, trade marketing, or key account management.
• Hands-on experience in brand marketing execution, joint business planning and promotional management.

Responsibilities

• Execute regional marketing plans aligned with global brand strategy.
• Collaborate with HORECA teams to implement the annual business plan.
• Provide promotional and activation support to regional sales and customer teams.
• Support successful execution of new product launches within the channel.
• Foster top-to-top engagement with senior leaders of key accounts.
• Localize brand promotions to resonate with regional markets.
• Evaluate promotions and campaigns to inform future initiatives.
• Partner with trade marketing for innovative solutions and campaigns.

Skills

Brand Marketing Execution

Joint Business Planning

Promotional Management

Product Launch

Cross-Functional Collaboration

Campaign Evaluation

Reporting & Communication

Education

Bachelor's degree in Marketing, Business Administration, or related field

Postgraduate qualification advantageous

Job description

Role Purpose

Coca-Cola Beverages South Africa (CCBSA) presents an exciting opportunity for a Channel Specialist: HORECA (Recreational) to join the Midrand team in CCBSA. The role will report to the Country Lead. CCBA is the 8th largest Coca-Cola authorised bottler in the world by revenue, and the largest on the continent. It accounts for over 40% of all Coca-Cola ready-to-drink beverages sold in Africa by volume. With over 14 000 employees in Africa, CCBA group services more than 800 000 customers with a host of international and local brands. CCBA group operates in 14 countries: South Africa, Kenya, Ethiopia, Uganda, Mozambique, Namibia, Tanzania, Botswana, Zambia, Eswatini, Lesotho, Malawi and the islands of Comoros and Mayotte.

Key Duties and Responsibilities

Key Outcome

• Brand Marketing Plan Execution: Collaborate with the Monster Energy Company (MEC) frontline marketing team to execute regional marketing plans in alignment with the global brand strategy, ensuring brand consistency and maximizing regional impact.
• Joint Business Planning with HORECA Teams: Work with dedicated regional HORECA teams to ensure the execution of the annual joint business plan, maintaining alignment between global strategies and regional objectives.
• Promotional and Activation Support for Regional Teams: Provide ongoing promotional and activation support to regional sales and customer teams to maximise the impact of developed programs and drive performance at the local level.
• Collaboration on New Product Launches: Partner with the Category Management team and Commercialisation project managers to ensure the successful execution of new product launches within the channel, adhering to the ABP and innovation timelines.
• Top-to-Top Engagement with Key Customers: Foster strong relationships with senior leadership in key accounts to align on business objectives, performance tracking, and new opportunities.
• Localized Brand Promotions Execution: Activate the national brand calendar and adapt programs to regional markets, ensuring they resonate with local consumers while staying true to the brand’s core message.
• Ongoing Evaluation of Promotions and Campaigns: Review and assess the effectiveness of executed promotions and campaigns, providing actionable feedback and insights to improve future initiatives.
• Trade Marketing & Customer Relationship Management: Work closely with the trade marketing team to identify innovative solutions and support the execution of new product introductions and brand campaigns.

Functional Capabilities

• Brand Marketing Execution
• Joint Business Planning and Alignment
• Promotional and Activation Management
• Product Launch and Commercialisation Support
• Customer Relationship Management
• Localized Brand Promotion Implementation
• Campaign and Promotional Evaluation
• Trade Marketing and Innovation Implementation
• Cross-Functional Collaboration
• Reporting and Communication

KBI

• Execution against Brand Direct Marketing Expenditure (DME) and Annual Business Plan (ABP), by portfolio

Skills and Experience and Education

Education

• A bachelor’s degree in Marketing, Business Administration, or a related field.
• Postgraduate qualification will be advantageous.

Experience

• 5+ years of relevant experience in FMCG sales, trade marketing, or key account management within the hospitality or related sectors.
• Hands-on experience in brand marketing execution, joint business planning, and promotional management.
• Familiarity with digital marketing tools, trade marketing strategies, and product launch processes.

Skills

• Ability to align brand objectives and regional market needs, focusing on growth and performance.
• Strong teamwork with internal teams (marketing, sales, category management) and external partners to ensure successful execution of business plans.
• Expertise in executing marketing campaigns that ensure brand consistency while adapting to local market needs for greater impact.
• Skilled in developing and managing promotional programs, coordinating logistics, and measuring campaign effectiveness to optimize results.
• Ability to build and maintain strong relationships with key accounts and senior leadership to ensure customer alignment with brand goals.
• Proficient in analyzing performance data, monitoring KPIs, and making data-driven decisions to improve campaign and business outcomes.

General

The advert has minimum requirements listed. Management reserves the right to use additional or relevant information as criteria for short-listing.