Channel Manager: Traditional Trade Growth & Leadership

BIC

Gauteng

On-site

ZAR 420,000 - 720,000

Full time

10 hours ago

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Job summary

BIC World is seeking a results-driven Field Sales Manager in Gauteng to lead distributors and field teams, expand traditional trade, and drive sales growth across key retailers. You will coach SRs and Merchandisers, manage execution, and ensure optimal product visibility while negotiating promotional opportunities.

Minimum 3–5 years FMCG, strong negotiation skills, and proficiency in Excel/PowerPoint are essential.

Qualifications

Bachelor's degree in Business Administration, Marketing, Economics, Sales or related discipline.
3–5 years FMCG sales and Traditional Trade experience.
Experience managing distributors and field sales teams.
Strong track record in commercial negotiations and customer development.
Experience working with distributor-led business models.
Demonstrated success in delivering sales growth and profitability targets.

Responsibilities

Deliver monthly, quarterly, and annual sales targets.
Monitor OIS and secondary sales out performance.
Identify opportunities to increase sales volume and market share.
Develop action plans to close sales gaps and achieve territory objectives.
Expand numeric and weighted distribution coverage.
Identify and open new retail outlets, wholesalers, and key traditional trade customers.
Increase penetration in underserved territories.
Ensure availability of priority SKUs in all targeted outlets.
Lead, coach, and develop Sales Representatives and Merchandisers.
Conduct regular field coaching and trader market visits.
Set daily, weekly, and monthly objectives.
Monitor productivity and route compliance.
Evaluate team performance and implement development plans.
Ensure proper product visibility and merchandising.
Monitor planogram and display compliance.
Implement promotional activities and trade programs.
Ensure correct pricing and promotional execution at store level.
Drive superior shelf presence versus competition
Build strong relationships with wholesalers and key traditional trade accounts.
Resolve customer issues and service concerns.
Negotiate display opportunities and promotional placements.
Strengthen customer loyalty and partnership.