Cape Town, ZA

Incubeta; Cape Town; On-site; ZAR 180,000 - 240,000; Full time

Benefits offered by this job

Healthcare

Pension contributions

Gym memberships

Job summary

Incubeta Group is seeking an Account Executive to support day-to-day optimisation, management, and delivery of paid search campaigns across client accounts. You will work hands-on in Google Ads and Microsoft Ads, ensuring campaigns are well-structured and optimised to drive strong performance.

The role offers exposure to diverse industries, opportunities to learn, and a clear path toward a Senior Account Executive position within a collaborative digital media team.

Qualifications

• Some exposure to paid search campaigns (Google Ads and/or Microsoft Ads).
• Basic understanding of paid search principles and campaign structure.
• Strong attention to detail and willingness to learn.
• Comfortable working with data and reporting.
• Good communication skills and a proactive attitude.
• Interest in digital marketing, automation, and performance media.
• Desire to grow into a more senior paid search role.

Responsibilities

• Support day-to-day communication with clients on paid search performance.
• Assist in building and managing paid search campaigns across Google Ads and Microsoft Ads.
• Monitor campaign performance and highlight key trends or issues.
• Assist daily optimisations including keyword updates, ad copy changes, and budget adjustments.
• Work with senior team members to ensure campaigns are performing against KPIs.

Skills

Paid search exposure

Attention to detail

Data interpretation

Proactive communication

Tools

Google Ads

Microsoft Ads

Job description

The Role

We’re looking for an Account Executive to support the day-to-day optimisation, management, and delivery of paid search campaigns across a portfolio of client accounts. You’ll work hands-on within Google Ads and Microsoft Ads, helping to ensure campaigns are well-structured, accurately managed, and continuously optimised to drive strong performance outcomes.

You’ll support a range of clients - from smaller SMBs to growing brands - gaining exposure to different industries while developing your paid search and analytical skills.

This is a great opportunity for someone who enjoys being hands-on in platforms, has a strong attention to detail, and is looking to build a solid foundation in paid search with clear progression into a Senior Account Executive role.

Key Responsibilities

Client Communication

• Support day-to-day communication with clients on paid search performance
• Assist in delivering clear and accurate performance updates
• Respond to client requests in a timely and professional manner
• Build an understanding of client goals, industries, and performance priorities
• Support creation of simple reporting and performance summaries

Paid Search Campaign Management

• Assist in building and managing paid search campaigns across Google Ads and Microsoft Ads
• Ensure campaigns are structured correctly in line with best practice (keywords, ad groups, match types, etc.)
• Monitor campaign performance regularly and highlight key trends or issues
• Support daily optimisations including keyword updates, ad copy changes, and budget adjustments
• Help maintain accurate budget pacing across accounts
• Work with senior team members to ensure campaigns are performing against KPIs such as CPA, ROAS, CTR, and conversions

Performance & Optimisation

• Support ongoing optimisation of paid search campaigns
• Help implement testing across ad copy, keywords, and targeting
• Identify early performance trends and flag opportunities or risks
• Ensure campaigns are aligned with client objectives and budgets
• Use data to support decision-making and optimisation recommendations

Innovation & Development

• Stay curious about paid search platform updates across Google Ads and Microsoft Ads
• Support the implementation of new features, betas, and automation tools where relevant
• Contribute ideas to improve campaign performance and efficiency
• Develop awareness of industry trends and competitor activity
• Share learnings with the wider team where appropriate

Team Collaboration

• Work closely with Senior Account Executives and Managers to support campaign delivery
• Ensure all tasks are completed accurately and on time
• Communicate progress clearly and flag issues early where needed
• Take feedback on board to support learning and development
• Actively build knowledge to progress toward Senior Account Executive level

What We’re Looking For

• Some exposure to paid search campaigns (Google Ads and/or Microsoft Ads desirable)
• Basic understanding of paid search principles and campaign structure
• Strong attention to detail and willingness to learn
• Comfortable working with data and reporting
• Good communication skills and a proactive attitude
• Interest in digital marketing, automation, and performance media
• Desire to grow into a more senior paid search role

Why Join Us

• Gain hands-on experience in paid search across a variety of clients
• Learn best practice in Google Ads and Microsoft Ads from experienced team members
• Be part of a supportive, collaborative digital media team
• Clear progression path into Senior Account Executive level

Our Package

Salary

We benchmark salaries against industry standards and review them regularly. Salary progression is aligned with development, performance, and increased responsibility over time.

Benefits

We offer a flexible, credit-based benefits package allowing you to choose from options such as healthcare, pension contributions, gym memberships, and more.

Policies

Our policies are designed to support a modern, flexible, and inclusive working environment that encourages growth and wellbeing.

Learning and Development

We provide structured onboarding and ongoing development support. You’ll have regular reviews and access to internal training resources to support your progression into more senior paid search roles.

Our Hiring Process

We are an equal opportunities employer committed to fair and inclusive hiring.

If shortlisted, you’ll typically be invited to two or three interview stages. We keep candidates informed throughout the process and provide feedback at each stage where possible.