Cape Town Senior PR Lead — Brand & Crisis Communications

Placements24; Cape Town; On-site; ZAR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Medical insurance

Provident fund

Leave allowance

Growth opportunities

Performance bonuses

Job summary

Placements24 is seeking a Lead Public Relations Manager to lead strategic PR initiatives for a consumer brand in Cape Town. The role focuses on shaping the company’s public image through media relations, storytelling, and proactive crisis management while collaborating with marketing and internal communications teams.

Based on-on-site requirements, the candidate will build strong journalist relationships, craft compelling narratives, and oversee campaigns that boost brand visibility in the South

Qualifications

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.
• 7+ years of experience in public relations, preferably for consumer brands.
• Proven ability to develop and execute strategic PR campaigns and secure media coverage.
• Exceptional written and verbal communication skills with persuasive storytelling.

Responsibilities

• Develop and implement strategic public relations plans to enhance brand awareness, reputation, and media coverage.
• Cultivate and maintain strong relationships with media contacts, journalists, bloggers, and influencers across national and local platforms.
• Craft press releases, media advisories, feature articles, and other PR materials.
• Proactively pitch stories and secure media placements in relevant publications and broadcast outlets.
• Manage media inquiries, interviews, and press conferences, serving as a spokesperson or preparing spokespeople.
• Monitor media coverage and industry trends, analyze sentiment and report on PR campaign effectiveness.
• Develop and execute crisis communication plans to mitigate reputational risks.
• Collaborate with marketing, social media, and internal communications teams for integrated campaigns.
• Organize and manage press events, product launches, and media tours.
• Oversee PR budget and manage external PR agencies or consultants as needed.

Skills

Media relations

Strategic storytelling

Crisis communication

Journalist & influencer relations

Excellent writing & communication

Education

Bachelor's degree in Public Relations/Communications/Journalism/Marketing

Tools

Media monitoring tools

Job description

Placements24 is seeking a Lead Public Relations Manager to lead strategic PR initiatives for a consumer brand in Cape Town. The role focuses on shaping the company’s public image through media relations, storytelling, and proactive crisis management while collaborating with marketing and internal communications teams.

Based on-on-site requirements, the candidate will build strong journalist relationships, craft compelling narratives, and oversee campaigns that boost brand visibility in the South