Cape Town Real Estate Marketing Lead

Placements24; Cape Town; On-site; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Medical aid

Retirement fund contributions

Job summary

Placements24 is seeking a creative Real Estate Marketing Manager to lead marketing initiatives for its Cape Town portfolio. You will drive brand awareness, generate qualified leads, and support sales across multiple property types with innovative campaigns across digital and traditional channels.

The role requires a Bachelor’s degree in Marketing or related field and 4+ years of marketing experience, including 2+ years in real estate. A dynamic team environment awaits.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• Minimum of 4 years of marketing experience, with at least 2 years in the real estate industry.
• Proven ability to develop and execute integrated marketing campaigns.

Responsibilities

• Develop and implement comprehensive marketing strategies for Cape Town properties.
• Manage all aspects of digital marketing, including SEO, SEM, social media, email campaigns, and content marketing.
• Oversee creation of marketing collateral: brochures, websites, videos, and presentations.
• Analyze campaign performance and report key metrics, adjusting strategies as needed.
• Collaborate with sales teams to align marketing with business goals.
• Manage relationships with external agencies and vendors such as advertising firms and photographers.

Skills

Marketing

SEO

Content marketing

Digital advertising

Education

Bachelor's degree in Marketing or related field

Job description

Placements24 is seeking a creative Real Estate Marketing Manager to lead marketing initiatives for its Cape Town portfolio. You will drive brand awareness, generate qualified leads, and support sales across multiple property types with innovative campaigns across digital and traditional channels.

The role requires a Bachelor’s degree in Marketing or related field and 4+ years of marketing experience, including 2+ years in real estate. A dynamic team environment awaits.