Remote Real Estate Growth Marketing Specialist

Placements24; Midrand; Hybrid; ZAR 320,000 - 520,000; Full time

Benefits offered by this job

Fully remote

Flexible hours

Professional development

Collaborative team

Exposure to real estate projects

Job summary

Placements24 is seeking a Real Estate Digital Marketing Specialist to drive our online presence across South Africa. This fully remote role focuses on creating and executing campaigns that generate leads and promote a diverse property portfolio.

You will craft engaging content, manage PPC and social ads, optimize SEO/SEM, and collaborate with sales to align goals with performance metrics, all while keeping pace with industry trends.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Proven digital marketing experience, preferably in real estate.
• Strong SEO, SEM, social media, content and email marketing knowledge.
• Proficient with Google Analytics, Google Ads, CRM, and social platforms.
• Excellent content creation skills and data-driven decision making.

Responsibilities

• Develop and implement digital marketing strategies across platforms.
• Create engaging property listings, blog posts, social updates, and scripts.
• Manage paid campaigns (PPC, social ads) to maximize ROI.
• Analyze campaigns with analytics tools and report insights.
• Collaborate with sales to align marketing and lead generation.
• Stay updated on digital marketing trends and real estate best practices.

Skills

Digital marketing

SEO

SEM

Social media marketing

Content marketing

Email marketing

Content creation

Copywriting

Analytics

Lead generation

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Google Analytics

Google Ads

CRM software

Job description

Placements24 is seeking a Real Estate Digital Marketing Specialist to drive our online presence across South Africa. This fully remote role focuses on creating and executing campaigns that generate leads and promote a diverse property portfolio.

You will craft engaging content, manage PPC and social ads, optimize SEO/SEM, and collaborate with sales to align goals with performance metrics, all while keeping pace with industry trends.