Campaign Architect — CRM & Lifecycle Growth

Old Mutual South Africa

Cape Town

On-site

ZAR 600,000 - 850,000

Full time

2 days ago

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Job summary

Old Mutual South Africa seeks a Campaign Manager to lead integrated marketing and CRM initiatives in a highly regulated SA market. You will translate business priorities into compelling campaigns, manage end-to-end lifecycle across multiple channels, and collaborate with internal teams, agencies, and stakeholders to optimize performance and ROI.

The role focuses on governance, risk compliance, and delivering customer-centric campaigns across the mass market, with leadership responsibility for

Qualifications

Bachelor’s degree or equivalent in Marketing, Communications, Business or related field.
Minimum 5+ years of experience in marketing, CRM, or campaign management.
Proven ability to manage campaigns end-to-end, from strategy to execution and measurement.
Experience in regulated environments with governance and approvals processes.
Experience with integrated campaigns across multiple channels.

Responsibilities

Develop and execute integrated marketing, CRM and customer engagement campaigns.
Manage end-to-end campaign lifecycle including planning, approvals, execution and reporting.
Plan multi-channel campaigns across SMS, email, apps, web and branches.
Manage budgets, schedules, and agency/vendor relationships.
Lead and coach campaign teams and collaborate with stakeholders.