Campaign Manager: End-to-End, Data-Driven Growth

Old Mutual Life Assurance Company (SA) Ltd; Cape Town; On-site; ZAR 900,000 - 1,100,000; Full time

Job summary

Old Mutual Life Assurance Company (SA) Ltd is seeking an experienced Campaign Manager to translate business strategy into end-to-end marketing, CRM, and customer engagement initiatives. You will oversee cross-channel campaigns, partner with multiple stakeholders, and ensure governance and regulatory compliance while driving commercial impact across the customer lifecycle.

The role requires leading a matrixed team, managing budgets, and delivering high-quality campaigns on time.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related discipline.
• Minimum 5+ years' experience in marketing, communications, CRM, campaign management, or a related field.
• Proven experience managing campaigns from strategy development through execution, measurement, and optimisation.
• Demonstrated experience operating in highly regulated environments requiring governance, compliance, and formal approval processes.
• Developing and executing integrated marketing, CRM, and customer engagement strategies.
• End-to-end campaign lifecycle management, including briefing, planning, budgeting, approvals, execution, reporting and post-campaign analysis.
• Customer lifecycle marketing across acquisition, onboarding, engagement, retention, cross-sell, upsell, loyalty and churn management.
• Managing multiple campaigns within a complex, matrixed environment with resource optimisation.
• Stakeholder management including agencies, suppliers, product, operations, marketing, legal, compliance, and senior leadership.

Responsibilities

• Develop and execute integrated marketing, CRM and customer engagement campaigns.
• Manage the end-to-end campaign lifecycle, including research, planning, briefing, creative development, approvals, execution, quality assurance, reporting and optimisation.
• Develop campaigns that drive acquisition, onboarding, engagement, cross-sell, upsell, retention, loyalty, digital adoption and churn reduction.
• Plan and coordinate customer communications across multiple channels, including SMS, WhatsApp, email, voice, app, web, social, call centres, branches and relationship channels.
• Manage multiple campaigns and projects simultaneously within a complex, matrixed environment, ensuring delivery against timelines, budgets, quality standards and KPIs.
• Partner with sales and distribution, product, digital, data, communications, operations, servicing, technology and other stakeholders to deliver integrated campaigns.
• Ensure campaigns comply with legal, regulatory, POPIA, compliance, brand and governance requirements, including approvals, version control and audit processes.
• Stay abreast of emerging technologies and best practices to enhance campaign capabilities and implement change where needed.
• Lead, coach, and develop campaign team members fostering accountability and high-quality delivery.

Skills

Campaign management

CRM

Customer analytics

Stakeholder management

Education

Bachelor's degree in Marketing/related field

Tools

Jira

Microsoft Planner

SharePoint

CRM platforms

Job description

Old Mutual Life Assurance Company (SA) Ltd is seeking an experienced Campaign Manager to translate business strategy into end-to-end marketing, CRM, and customer engagement initiatives. You will oversee cross-channel campaigns, partner with multiple stakeholders, and ensure governance and regulatory compliance while driving commercial impact across the customer lifecycle.

The role requires leading a matrixed team, managing budgets, and delivering high-quality campaigns on time.