Business Development Manager (Digital Marketing)

Profile Personnel; Johannesburg; On-site; ZAR 600,000 - 900,000; Full time

Job summary

Profile Personnel Ltd is seeking a confident Business Development Manager to drive growth across Gqeberha, Johannesburg and Cape Town. You will open doors with decision-makers, lead end-to-end deals, and shape our digital marketing offering.

You will identify opportunities, build relationships, and craft tailored proposals with internal specialists to close deals and grow existing accounts. Travel to key markets will be required.

Qualifications

• 5+ years in B2B sales or business development.
• Experience selling digital marketing, advertising, media or related services.
• Ability to generate leads and manage full sales cycle independently.
• Strong understanding of digital marketing services (paid media, lead gen, social, SEO, websites).
• Excellent communication and senior stakeholder engagement.

Responsibilities

• Identify and secure new business opportunities through outreach, networking, referrals, and partnerships.
• Build and maintain relationships with business owners and decision-makers.
• Lead client engagements from initial contact to proposals, negotiations and closing.
• Develop tailored digital marketing solutions and proposals with internal teams.
• Present solutions, negotiate terms, and convert opportunities into long-term partnerships.
• Maintain a sales pipeline and CRM records; manage follow-ups.

Skills

B2B sales

New business development

Pipeline management

Negotiation

Relationship building

Presentation

CRM proficiency

Tools

HubSpot

Job description

Are you a natural relationship builder with a passion for winning new business and driving growth?

We’re looking for a confident, commercially minded Business Development Manager to join a growing digital marketing business. This is an exciting opportunity for someone who thrives on opening doors, connecting with decision-makers and turning opportunities into long-term client partnerships.

You’ll take the lead in growing the business’s client base across Gqeberha, Johannesburg and Cape Town, with the freedom to build your own pipeline, develop new relationships and play a key role in shaping a more ambitious sales function.

Key Responsibilities

• Proactively identify and secure new business opportunities through targeted outreach, networking, referrals and partnerships.

• Build and maintain strong relationships with business owners, marketing professionals and key decision-makers.

• Lead client engagements from initial contact and needs analysis through to proposals, negotiations and successful deal closure.

• Identify opportunities to offer digital marketing solutions, including paid advertising, lead generation, social media, SEO, website development and content production.

• Collaborate with internal specialists to develop tailored proposals that meet clients’ business objectives.

• Present solutions, negotiate commercial terms and convert opportunities into long-term client partnerships.

• Maintain an accurate sales pipeline, manage follow-ups and track business development activities using a CRM system.

• Ensure smooth client handovers and identify opportunities to grow existing accounts.

• Represent the business at client meetings, networking opportunities and relevant industry events.

Minimum Requirements

• At least 5 years’ experience in B2B sales or business development, with a proven track record of personally sourcing and closing new business.

• Previous experience selling digital marketing, advertising, media or related services is essential.

• Demonstrated ability to generate new leads and manage the full sales cycle independently.

• Good commercial understanding of digital marketing services, including paid media, lead generation, social media, SEO and website development.

• Strong negotiation, presentation and relationship-building skills.

• Excellent communication skills and the confidence to engage with senior decision-makers.

• Strong organisational skills, with the ability to manage a sales pipeline, follow up on opportunities and maintain accurate CRM records.

• HubSpot experience will be advantageous.

• Willingness and ability to travel to Gqeberha, Johannesburg and Cape Town for quarterly business meetings.

The Opportunity

This is more than just a sales position. You’ll have the opportunity to make a meaningful contribution to business growth, build lasting client relationships and help shape the future of an expanding digital marketing operation.