Brand Strategy & Governance Lead

Dis-Chem Pharmacies; Midrand; On-site; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Market-related salary

Medical aid

Provident fund

Staff account

Job summary

Dis-Chem Pharmacies is seeking a Brand Strategy Lead at its Head Office to define brand strategy, architecture and governance across marketing touchpoints. You will develop brand guidelines, toolkits, and lead integrated campaigns while ensuring brand compliance to strengthen equity and customer trust.

The role requires extensive experience in brand strategy, cross-functional coordination, and a track record of delivering measurable campaign impact within retail/healthcare sectors.

Qualifications

• Bachelor’s degree in Marketing, Brand Management, Communications, or related Honours degree or postgraduate qualification advantageous
• 5+ years’ experience in brand strategy, brand management, or integrated marketing roles within retail, healthcare, FMCG, or consumer-facing sectors
• 2–3 years’ experience coordinating cross‑functional marketing initiatives or multidisciplinary project teams
• Proven track record of improving brand consistency and delivering measurable campaign impact

Responsibilities

• Strategy and planning: Define brand positioning, strategy, and architecture across Dis-Chem brands and visual identity standards
• Brand strategy and governance: Develop and maintain brand guidelines, tone of voice, and visual identity standards; ensure brand governance processes
• Cross-channel campaign development and execution: Define brand campaign platforms, messaging frameworks, and creative direction with rollout by Marketing and Creative Studio teams
• Internal and external communication: Provide brand guidance to teams and agencies to ensure consistent, on-brand messaging

Skills

Brand strategy

Brand management

Integrated marketing

Cross-functional coordination

Campaign analytics

Education

Bachelor’s degree in Marketing/Brand Management/Communications

Job description

Dis-Chem Pharmacies is seeking a Brand Strategy Lead at its Head Office to define brand strategy, architecture and governance across marketing touchpoints. You will develop brand guidelines, toolkits, and lead integrated campaigns while ensuring brand compliance to strengthen equity and customer trust.

The role requires extensive experience in brand strategy, cross-functional coordination, and a track record of delivering measurable campaign impact within retail/healthcare sectors.